• Piaggio Sales Spike On Gas Price News, Traffic Jams

    "It's permanent trend," says CEO Paolo Timoni. "The same drivers that created the [pro-scooter] behavior in Europe are becoming a reality here: People spend 3.7 billion hours in traffic; gas prices will never go back to $2.50 a gallon; and the population density in metropolitan areas will get higher and higher." ...Read the whole story

  • Pizza Hut Expands New Pasta Line For Back-To-School

    A pan of baked rotini in cheese sauce, topped with bacon and melted cheese, is priced at $12.99, big enough to feed four, and accompanied by five breadsticks. The integrated campaign includes national TV and radio, Internet banner ads, FSI mailers, box toppers, email blasts, POP and public relations. ...Read the whole story

  • Sony Recycles Ads To Make Point About E-Waste

    "We realize e-waste has become a big barrier to recycling because many of the items you want to recycle are large," says Stuart Redsun, senior VP corporate marketing at Sony Electronics. "Some U.S. states don't have programs to take back old VCRs and televisions." ...Read the whole story

  • Coke, Adidas Got Top Of Mind At Games

    "If brands want to maximize the return of their sponsorship, they need consistent, integrated advertising strategies," says the study's director. "There are six months from the torch relay to the end of the Games, and our research has shown that the brands that succeed are the ones that continually keep their advertising and sponsorship fresh and engaging for consumers." ...Read the whole story

  • Campbell Soup Ditches Moms For NFL's LT

    The media buy extended to reach the gatekeepers - women - as well as the bull's eye demographic of men in their 30s and 40s. "We have seen strong growth in our Chunky Healthy Request line over the last three years," says brand manager Doug Brand. "Our consumers are saying, 'We want the taste and we want to make good decisions for ourselves as well'." ...Read the whole story

  • Happy Labor Day!

    We're taking the day off Monday to commemorate labor. Won't you join us? See you on Tuesday! Be safe and happy! ... ...More



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