Marketing Daily
Friday, August 29, 2008
  • Piaggio Sales Spike On Gas Price News, Traffic Jams

    "It's permanent trend," says CEO Paolo Timoni. "The same drivers that created the [pro-scooter] behavior in Europe are becoming a reality here: People spend ... Read the whole story

  • Happy Labor Day!

    We're taking the day off Monday to commemorate labor. Won't you join us? See you on Tuesday! Be safe and happy! Read the whole story

  • Pizza Hut Expands New Pasta Line For Back-To-School

    A pan of baked rotini in cheese sauce, topped with bacon and melted cheese, is priced at $12.99, big enough to feed four, and ... Read the whole story

  • Sony Recycles Ads To Make Point About E-Waste

    "We realize e-waste has become a big barrier to recycling because many of the items you want to recycle are large," says Stuart Redsun, ... Read the whole story

  • Coke, Adidas Got Top Of Mind At Games

    "If brands want to maximize the return of their sponsorship, they need consistent, integrated advertising strategies," says the study's director. "There are six months ... Read the whole story

  • Campbell Soup Ditches Moms For NFL's LT

    The media buy extended to reach the gatekeepers - women - as well as the bull's eye demographic of men in their 30s and ... Read the whole story