Friday, August 29, 2008
  • Piaggio Sales Spike On Gas Price News, Traffic Jams

    "It's permanent trend," says CEO Paolo Timoni. "The same drivers that created the [pro-scooter] behavior in Europe are becoming a reality here: People spend 3.7 billion hours in traffic; gas prices will never go back to $2.50 a gallon; and the population density in metropolitan areas will get higher and higher." ...Read the whole story

  • Pizza Hut Expands New Pasta Line For Back-To-School

    A pan of baked rotini in cheese sauce, topped with bacon and melted cheese, is priced at $12.99, big enough to feed four, and accompanied by five breadsticks. The integrated campaign includes national TV and radio, Internet banner ads, FSI mailers, box toppers, email blasts, POP and public relations. ...Read the whole story

  • Sony Recycles Ads To Make Point About E-Waste

    "We realize e-waste has become a big barrier to recycling because many of the items you want to recycle are large," says Stuart Redsun, senior VP corporate marketing at Sony Electronics. "Some U.S. states don't have programs to take back old VCRs and televisions." ...Read the whole story

  • Coke, Adidas Got Top Of Mind At Games

    "If brands want to maximize the return of their sponsorship, they need consistent, integrated advertising strategies," says the study's director. "There are six months from the torch relay to the end of the Games, and our research has shown that the brands that succeed are the ones that continually keep their advertising and sponsorship fresh and engaging for consumers." ...Read the whole story

  • Campbell Soup Ditches Moms For NFL's LT

    The media buy extended to reach the gatekeepers - women - as well as the bull's eye demographic of men in their 30s and 40s. "We have seen strong growth in our Chunky Healthy Request line over the last three years," says brand manager Doug Brand. "Our consumers are saying, 'We want the taste and we want to make good decisions for ourselves as well'." ...Read the whole story

  • Denny's Continues 'Political' Promotion

    With the winners of the presidential candidate look-alike contest decided, Denny's is running an online sweepstakes for a chance to win a trip for two to Washington, D.C. for the January inauguration. Denny's "Real Breakfast" message and winning impersonations can be viewed at, where consumers can enter to win a trip to Washington, D.C., in the GO2DC sweepstakes.--Nina M. Lentini ...Read the whole story

  • Smart Cars Will Be All The Fashion In September

    Daimler AG's Smart Cars will be prevalent during Fashion Week in New York City next month. Via a co-promotion with Club Monaco, Smart cars will be central to "The Ultimate Urban Trunk Show," featuring a fleet of the cars bearing Club Monaco signage. The 10 vehicles feature images from the Fall 2008 Club Monaco Campaign. Club Monaco-designed smart fortwos will roll around Manhattan with teams giving away pieces from Club Monaco's Fall Collection at each stop. The rolling show starts on Sept. 7 in the Meatpacking District and will continue with stops in SoHo, on Wall Street, in the Flatiron ... ...Read the whole story

  • Gillette Promotes Fusion Via Digi-Game

    P&G;'s Gillette division will promote its Gillette Fusion shaver by posting its roster of endorsers, "Gillette Champions" like Tiger Woods and Roger Federer, via a global digital-game program with Electronic Arts' EA Sports division. The partnership will include co-promotional marketing in 20 markets in North America, Latin America, Western Europe and Asia. The effort for Xbox 360 Live and EA Sports launches in late October and lets players compete to be Global Champion of Gaming. The live global finals will be conducted in Tampa, Fla., in January, with the Global Champions in each gaming category competing against one of the ... ...Read the whole story