Doug Scott, Ford truck marketing manager, says the central proposition with the 2009 F-150 is "no compromise," referring to better fuel economy without a … Read the whole story
Early-adopter companies are showing how to bond with customers and prospects on a new level. But clearly, with a medium in which messages are … Read the whole story
The biggest challenge has been to design a global campaign that Cisco could take to eight countries simultaneously, according to the senior director of … Read the whole story
"That means that stores are going to have to work harder to make their gift cards stand out," says Hartman Group's Blaine Becker. "Now, … Read the whole story
Every weekend until Thanksgiving, the company is conducting grassroots efforts in Los Angeles. Using local and network radio, the K-C is giving away Huggies … Read the whole story
The survey, conducted by Forrester Research, reports that 72% of online retailers believe that the online channel "is better suited to withstand an economic … Read the whole story
The effort included a college tour to 10 campuses, giving out some 10,000 Fusion Razors. "It got the product into hands of consumers to … Read the whole story
Marketers looking to reach beyond appealing mostly or only to mothers to tap into this "Dad Factor" need to stop reflexively "thinking pink" and … Read the whole story