• Ford Faces Formidable Challenges With F-150

    Doug Scott, Ford truck marketing manager, says the central proposition with the 2009 F-150 is "no compromise," referring to better fuel economy without a compromise in performance and power. "That is what our core truck buyers want." ...Read the whole story

  • Cisco Launches 'Human Network' Campaign, Part II

    The biggest challenge has been to design a global campaign that Cisco could take to eight countries simultaneously, according to the senior director of worldwide media, entertainment and partnership marketing communications. "I can't deny we had some late nights, given the aggressive deadlines we set for ourselves." ...Read the whole story

  • Report: Even Gift Cards Get The Blues

    "That means that stores are going to have to work harder to make their gift cards stand out," says Hartman Group's Blaine Becker. "Now, these branded cards are going to have to compete just like brands in the real world. When consumers walk by a rack offering cards from dozens of stores, they're overwhelmed. What does your card have that's different?" ...Read the whole story

  • Kimberly-Clark Targets 'Madres' In Huggies Campaign

    Every weekend until Thanksgiving, the company is conducting grassroots efforts in Los Angeles. Using local and network radio, the K-C is giving away Huggies diapers every hour on the hour, collecting maternal advice along the way. ...Read the whole story

  • E-tailers More Optimistic For Holiday Season

    The survey, conducted by Forrester Research, reports that 72% of online retailers believe that the online channel "is better suited to withstand an economic slowdown than offline channels," with 35% predicting that their business will beat expectations in the year ahead. ...Read the whole story

  • Gillette's Secret To Successful Digital MashUp? Sex Sells

    The effort included a college tour to 10 campuses, giving out some 10,000 Fusion Razors. "It got the product into hands of consumers to turn them into brand loyalists. We hit the 18-24 target demo," said Doug Brodman, digital manager of MediaVest, adding that the company will do it again this year. ...Read the whole story

  • Marketing to Today's Dads Requires New Approaches

    Marketers looking to reach beyond appealing mostly or only to mothers to tap into this "Dad Factor" need to stop reflexively "thinking pink" and gear their brands' media outreach and benefits positioning to these new fathers. ...Read the whole story



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