Monday, September 29, 2008
  • New Xbox Effort Seeks To Change Hardware's Image

    Microsoft executives have been talking up the box's expanded movie and TV download and storage capabilities for more than a year. With the "single largest investment" in the pocket of its marketers, the company aims to tout the "entertainment center" message to consumers loud and clear. ...Read the whole story

  • Filmmakers Help Ford Get Word Out On Mustang

    The first of the winning films, which are also on www.The2010Mustang.com, aired last week during the premiere of NBC's "Knight Rider," which happens to feature the Ford Shelby GT500KR as the talking car. The other winners' films will also run during broadcasts of the show as 30- and 60-second trailers. ...Read the whole story

  • Dr Pepper Snapple Realignment Produces New CMO

    Snapple Antioxidant Water, which has had an uphill battle competing with Vitaminwater, is among the brands getting new packaging. However, it remains to be seen whether Snapple's revitalization will be sustainable. In addition, flavored carbonated soft drinks have been slipping this year. ...Read the whole story

  • Service, Not Price, Keeps Pharmacy Customers Loyal

    Another trend shaping the pharmacy sector will be the implementation of in-store health clinics. "Stay tuned," says J.D. Power and Associates' Jim Dougherty. "It's still new enough that we don't have the data. But it's caught the attention of the pharmacy customers." ...Read the whole story

  • Virgin Atlantic Launches 'Airphoria' Campaign

    "We recognized the opportunity we had out there, that our messaging is more relevant right now," says Jim Mezoff, VP/marketing. "We are one of the few--I would say the only--international carrier that flyers can get excited about. We deliver absolute excitement. We wanted to take sense of euphoria and apply it to a creative campaign." ...Read the whole story

  • Study Find Marketers Seek More Creative Risk

    Megan Slabinski, executive director of The Creative Group, said she was surprised. "I think what we normally see is that marketers are more risk-adverse than ad executives because of the corporate environment; creative ideas can be diluted as they make their way through the management channels." ...Read the whole story

  • Baron Davis Hops On Jenny Craig Bandwagon

    The pro-basketball star is the company's newest "star" client. The two-time All-Star point guard is the latest celebrity to join the ranks of Jenny Craig weight loss success stories Queen Latifah and Valerie Bertinelli. Davis wanted to lose weight in the off-season to get into the best "game-shape" possible and decided to incorporate Jenny Craig into his training regimen, per the company. After losing 19 pounds on Jenny Craig's at-home program, Jenny Direct, Davis plans to educate sports fans about the positive health benefits of losing weight. Baron Davis will leverage his new role with Jenny Craig to promote an ... ...Read the whole story

Who's A Gardener?

Top 10 DMAs in which adults said they participated in outdoor gardening over the past 12 months 1 Burlington, Vt./ Plattsburgh, N.Y. 2 Portland/ Auburn, Maine 3 Traverse City/ Cadillac, Mich. 4 Utica, N.Y. 5 Bangor, ...More