"This is the financial version of the Tylenol poisonings," says BrandKeys' Robert Passikoff. "The trust is going to come from the ways companies like … Read the whole story
One strategic approach is the adoption of radically customer-centric marketing -- allocating significant resources toward developing the deepest possible understanding of customers' roles, responsibilities, … Read the whole story
Edmunds' Jesse Toprak says consumers are also holding off. "The indirect impact is psychological, where consumers--even those with the ability to purchase--are postponing because … Read the whole story
Cisco's Ken Wirt calls the Digital Cribs marketing promotion "aspirational"--an outreach to show how people who are passionate about technology use networking and electronic … Read the whole story
The retailer says it intends to focus on enhancing customers' shopping experience, improve its in-stock position on key items and advertised products, upgrade its … Read the whole story
"For Walmart's identity, these bags make perfect sense--they are a great value, and they fit right in with the store's image of not wasting … Read the whole story
"We started with Disney a few years ago when we became a partner of Disney Land," says Honda's Tom Peyton. "That gave us inroads … Read the whole story