• Consumers: Banks Are Bad, But My Bank Is Good

    "This is the financial version of the Tylenol poisonings," says BrandKeys' Robert Passikoff. "The trust is going to come from the ways companies like Bank of America and JPMorgan Chase are behaving, putting customers ahead of absolute profitability." ...Read the whole story

  • Lack Of Credit Hurting Dealers Who Can't Lend To Buyers

    Edmunds' Jesse Toprak says consumers are also holding off. "The indirect impact is psychological, where consumers--even those with the ability to purchase--are postponing because the market is so mixed up. They don't want to spend what they don't have. Now we will see the ownership cycle getting longer." ...Read the whole story

  • Cisco Bows 'Digital Cribs' To Showcase Networks

    Cisco's Ken Wirt calls the Digital Cribs marketing promotion "aspirational"--an outreach to show how people who are passionate about technology use networking and electronic devices in their homes. "If this is what we're promoting, we have to walk the talk," he says. ...Read the whole story

  • Ailing Circuit City Posts Loss, Plans New Campaign

    The retailer says it intends to focus on enhancing customers' shopping experience, improve its in-stock position on key items and advertised products, upgrade its signage and visual merchandising, and finalize the rollout of its "Simple to Shop" program in home entertainment. ...Read the whole story

  • Stores' Brand Identity Is In The Bag!

    "For Walmart's identity, these bags make perfect sense--they are a great value, and they fit right in with the store's image of not wasting money," says Erin Read Ruddick, client services director for Creating Results. "Not wasting things is just good Yankee thrift, and it goes to the core of the chain's identity." ...Read the whole story

  • Honda Inks Exclusive Deal With 'High School Musical 3'

    "We started with Disney a few years ago when we became a partner of Disney Land," says Honda's Tom Peyton. "That gave us inroads to talk on other projects." He said that, while other Honda vehicles get spotlighted in "HS3," "it is primarily about Odyssey. We're trying to reach families; these are the right households for us to talk to." ...Read the whole story

  • Get Radical -- Radically Customer-Centric, That Is

    One strategic approach is the adoption of radically customer-centric marketing -- allocating significant resources toward developing the deepest possible understanding of customers' roles, responsibilities, communities, ... ...More



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