Tuesday, September 30, 2008
  • Consumers: Banks Are Bad, But My Bank Is Good

    "This is the financial version of the Tylenol poisonings," says BrandKeys' Robert Passikoff. "The trust is going to come from the ways companies like Bank of America and JPMorgan Chase are behaving, putting customers ahead of absolute profitability." ...Read the whole story

  • Lack Of Credit Hurting Dealers Who Can't Lend To Buyers

    Edmunds' Jesse Toprak says consumers are also holding off. "The indirect impact is psychological, where consumers--even those with the ability to purchase--are postponing because the market is so mixed up. They don't want to spend what they don't have. Now we will see the ownership cycle getting longer." ...Read the whole story

  • Cisco Bows 'Digital Cribs' To Showcase Networks

    Cisco's Ken Wirt calls the Digital Cribs marketing promotion "aspirational"--an outreach to show how people who are passionate about technology use networking and electronic devices in their homes. "If this is what we're promoting, we have to walk the talk," he says. ...Read the whole story

  • Ailing Circuit City Posts Loss, Plans New Campaign

    The retailer says it intends to focus on enhancing customers' shopping experience, improve its in-stock position on key items and advertised products, upgrade its signage and visual merchandising, and finalize the rollout of its "Simple to Shop" program in home entertainment. ...Read the whole story

  • Stores' Brand Identity Is In The Bag!

    "For Walmart's identity, these bags make perfect sense--they are a great value, and they fit right in with the store's image of not wasting money," says Erin Read Ruddick, client services director for Creating Results. "Not wasting things is just good Yankee thrift, and it goes to the core of the chain's identity." ...Read the whole story

  • Honda Inks Exclusive Deal With 'High School Musical 3'

    "We started with Disney a few years ago when we became a partner of Disney Land," says Honda's Tom Peyton. "That gave us inroads to talk on other projects." He said that, while other Honda vehicles get spotlighted in "HS3," "it is primarily about Odyssey. We're trying to reach families; these are the right households for us to talk to." ...Read the whole story

  • Hostess Wants Halloween Handout

    The company is urging consumers to give out Hostess snacks for the holiday by offering the chance to win $1 million. Through Oct. 26, consumers can register at www.hostesscakes.com. Ten entrants across the country will be randomly selected from all entries to receive a surprise visit by a Hostess "Incredible Hulk" representative on Halloween night. These entrants could win a prize package, including an Xbox 360 game system, a Sharp AQUOS Blu-ray player with the Blu-ray release of "The Incredible Hulk," and a cash prize of $1 million.--Nina M. Lentini ...Read the whole story

  • Autobytel Considers Liquidation, Cuts Workforce

    Web-based auto research and shopping site Autobytel Inc. is considering liquidation as it cuts 35% percent of its workforce, or 75 positions. The Irvine, Calif.-based company has retained investment banking firm RBC Capital Markets Corporation as its financial advisor. The firm is considering "the possible sale of the company or certain of its assets, acquisitions, or strategic partnerships," per a release. The company also said there can be no assurances that the process will result in any specific transaction or transactions, and that it does not intend to disclose developments regarding the process unless and until its board of directors ... ...Read the whole story

  • Beech-Nut Intros 'Let's Grow!' Line
  • Most Base Cell, Mobile Purchases On Online Reviews
  • Papa John's Offers 'Indiana Jones' Tie-In
Get Radical -- Radically Customer-Centric, That Is

One strategic approach is the adoption of radically customer-centric marketing -- allocating significant resources toward developing the deepest possible understanding of customers' roles, responsibilities, communities, hopes, dreams and aspirations -- moving far beyond the "title targeting" ...More