Tuesday, October 21, 2008
  • Marketers Weigh Anchors During Economic Squall

    Becky Saeger, EVP and CMO at Charles Schwab, said that clients who haven't logged in for years are doing so in record numbers. "What does it all mean? For Schwab, this is the time to deliver on the brand promise: relationship, long-term equity and profitable business. When the smoke clears, we will have a different relationship with clients." ...Read the whole story

  • Mattel, Hasbro See Sales Gains In Third Quarter

    While both companies have plenty of entries poised to be big sellers this season--including Sesame Street's Elmo Live from Mattel and Furreal Friends Biscuit from Hasbro, industry experts are worried that toy sales may suffer as parents trim their holiday spending plans. ...Read the whole story

  • Dunkin' Beats Starbucks House, Not Pike Place

    A new Dunkin' Donuts ad campaign, with creative and media buying from Hill Holliday, will run on TV, radio, online and in-store through the month. In the TV spot, a poll-taker seeks the coffee preferences of hardworking Americans and makes a checkmark on a clipboard to illustrate the results. ...Read the whole story

  • 'Green Banking' Builds Consumer Connections

    Along those lines, Citizens Financial Group (parent of Citizens and Charter One banks), earlier this month launched an incentive program that pays consumers cash for conducting electronic banking, naming it the "Green$ense" program. ...Read the whole story

  • New 'Green' Ad Claim Regulations Coming Next Year

    Once the FTC's "Green Guides" have been updated to better reflect current technologies, issues and consumer perceptions of green claims--which is likely to happen sometime early in 2009--the FTC is expected to bring cases against some companies whose green claims have been under investigation. ...Read the whole story

  • Taco Bell Back With Stolen Base Offer

    During the World Series, consumers can get a free Crunchy Seasoned Beef Taco if any player from either team steals a base. If the first stolen base occurs during Games 1, 2, 3 or 4, America will be able to get a free taco on Oct. 28 between 2 and 6 p.m. If it occurs during subsequent games, the free taco is available on Nov. 3 during those hours. More info is at www.stealabasestealataco.com.--Nina M. Lentini ...Read the whole story

  • ANA Names 8 New Members, Elects Officers

    The Association of National Advertisers has elected eight new members to its board of directors and three new officers of the board. Assuming the role of chair will be Rebecca Saeger, executive vice president and chief marketing officer of The Charles Schwab Corporation. Roger W. Adams, senior vice president and chief marketing officer of Lord & Taylor, will become vice chair and Gary Elliott, vice president, corporate marketing of Hewlett-Packard Company, will become treasurer. The following executives are new to the ANA Board of Directors: • Lisa D. Cochrane, vice president, Integrated Marketing Communications, Allstate Insurance Company • Catherine M. ... ...Read the whole story

  • Wal-Mart To Woo Voters With Videos

    In what it describes as part of its ongoing efforts to reach voters, Wal-Mart says it is airing videos from both presidential candidates on its Web sites, reaching 136 million shoppers and 1.4 million associates each week. Earlier this year, the Wall Street Journal reported that the Bentonville, Ark.-based retailer pressured its employees to vote Republican because of a bill, co-sponsored by Sen. Barack Obama and opposed by Sen. John McCain, that would make it easier for workers to unionize. Wal-Mart, which admitted it had discussed the bill with employees, denied that it pressured them on how to vote. Through ... ...Read the whole story

The View From Your Window

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  • TiVo, Take Me Away

    I don't care if TiVo lets me time shift. It doesn't create more time. If they want to get me to watch those marketing messages TiVo should come out with a unit that actually adds few ...More