• Marketers Weigh Anchors During Economic Squall

    Becky Saeger, EVP and CMO at Charles Schwab, said that clients who haven't logged in for years are doing so in record numbers. "What does it all mean? For Schwab, this is the time to deliver on the brand promise: relationship, long-term equity and profitable business. When the smoke clears, we will have a different relationship with clients." ...Read the whole story

  • Mattel, Hasbro See Sales Gains In Third Quarter

    While both companies have plenty of entries poised to be big sellers this season--including Sesame Street's Elmo Live from Mattel and Furreal Friends Biscuit from Hasbro, industry experts are worried that toy sales may suffer as parents trim their holiday spending plans. ...Read the whole story

  • Dunkin' Beats Starbucks House, Not Pike Place

    A new Dunkin' Donuts ad campaign, with creative and media buying from Hill Holliday, will run on TV, radio, online and in-store through the month. In the TV spot, a poll-taker seeks the coffee preferences of hardworking Americans and makes a checkmark on a clipboard to illustrate the results. ...Read the whole story

  • 'Green Banking' Builds Consumer Connections

    Along those lines, Citizens Financial Group (parent of Citizens and Charter One banks), earlier this month launched an incentive program that pays consumers cash for conducting electronic banking, naming it the "Green$ense" program. ...Read the whole story

  • New 'Green' Ad Claim Regulations Coming Next Year

    Once the FTC's "Green Guides" have been updated to better reflect current technologies, issues and consumer perceptions of green claims--which is likely to happen sometime early in 2009--the FTC is expected to bring cases against some companies whose green claims have been under investigation. ...Read the whole story

TiVo, Take Me Away

I don't care if TiVo lets me time shift. It doesn't create more time. If they want to get me to watch those marketing messages ... ...More

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