"It's to make Hummer more appealing," says an industry observer, because CEO James Taylor might well choose to go with Hummer to whomever acquires … Read the whole story
"We are going all out on this," says the brand director. "It's as big or bigger in terms of how we supported the De … Read the whole story
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For its part, Coach is beefing up its product assortment, including fragrances and jewelry, even as it is reducing the number of handbags it … Read the whole story
The Westport, Conn.-based company is testing four varieties in several markets, relying on freestanding inserts, sampling and PR to get the word out about … Read the whole story
Besides the AutoTrader.com logo being on the "NBA Tip-Off" host's desk and on court, AutoTrader.com will be the prominent commercial advertiser during NBA broadcasts … Read the whole story
Taste, quality and price are the dominant factors in choosing food in all of the countries except China, where foods' health benefits are most … Read the whole story