Wednesday, October 22, 2008
  • Hummer Personnel Changes May Boost Sales

    "It's to make Hummer more appealing," says an industry observer, because CEO James Taylor might well choose to go with Hummer to whomever acquires it, and Taylor was a central figure in the renovation of Cadillac. Taylor's presence "adds to the value of the franchise, because it's a damaged franchise." ...Read the whole story

  • Tecate To Join Oscar De La Hoya In Boxing Ring

    "We are going all out on this," says the brand director. "It's as big or bigger in terms of how we supported the De La Hoya-Mayweather fight because we now have a much better sense of what's possible and how relevant boxing is to our consumer and as an expression of boldness and masculinity for our brand. So knowing that, we have a stronger plan and better plan." ...Read the whole story

  • Luxury Brands Brace For A Chilly Winter

    For its part, Coach is beefing up its product assortment, including fragrances and jewelry, even as it is reducing the number of handbags it offers. In addition to promoting its new Madison line, which it describes as a "softer, drapier look," all its stores will look more festive and colorful for the upcoming holiday, with gift selections at multiple price points, including small leather goods. ...Read the whole story

  • Newman's Own Delivers Pizza Product

    The Westport, Conn.-based company is testing four varieties in several markets, relying on freestanding inserts, sampling and PR to get the word out about the products being tested this month in New England; Albany, N.Y.; Milwaukee; Minneapolis; and Charlotte, N.C. ...Read the whole story

  • AutoTrader.com Extends Deal With NBA

    Besides the AutoTrader.com logo being on the "NBA Tip-Off" host's desk and on court, AutoTrader.com will be the prominent commercial advertiser during NBA broadcasts on TNT and NBA TV throughout the season, per the Atlanta-based company. ...Read the whole story

  • Brands Lose Relevance in Food-Buying Decisions

    Taste, quality and price are the dominant factors in choosing food in all of the countries except China, where foods' health benefits are most influential, according to the study, "Food 2020: The Consumer as CEO." On average across the countries, 74% cited taste, 73% quality and 70% price. ...Read the whole story

  • Hasbro To Auction Off Sparkly Scrabble Board

    To celebrate its Diamond Anniversary, the Pawtucket, R.I.-based company will auction off a Swarovski Encrusted Board Edition, featuring more than 30,000 sparkling Swarovski crystals to benefit St. Jude Children's Research Hospital. The winning bidder will get the game--and a brush with fame. The board was the centerpiece of an exclusive celebrity Scrabble tournament held in June and took center stage as celebrities vied for the coveted title of Scrabble Celebrity Double Champions. The board comes with a commemorative plaque signed by the celebrity players--Jimmy Kimmel, Daniel Kellison, Seth Green and Skeet Ulrich--who faced off in the final match up played ... ...Read the whole story

  • Jimmy Dean Launches Breakfast Entrees

    The products are microwavable, and feature two sandwich and two egg varieties. The sandwiches come in sausage and cheese or ham and cheese, both on a croissant. The scrambled eggs and cheese are available with either sausage or bacon. The entrees retail at a suggested $2.99.--Nina M. Lentini ...Read the whole story

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