Marketing Daily
Monday, October 27, 2008
  • STRATEGY
    If Obama Is Nokia, Then McCain Is Diet Coke
    by Aaron Baar

    Naturally, marketing a politician has some nuances that marketing a brand does not. Synovate's Ged Parton agrees that people look for different attributes in … Read the whole story

  • 2008 Marketer Of The Year
    by

    Mediapost's Marketing Daily soon will choose a Marketer of the Year, and we invite you to participate. Send us your nominations for companies that … Read the whole story

  • COMMENTARY
    Ensure Real Respondents Or Risk Devaluing Research Results
    by John Ouren

    Research partners must go beyond the currently accepted methods of vetting survey participants. If we don't do this, the value of online survey data … Read the whole story

  • RESTAURANTS
    Starbucks Launching Gold Rewards Program
    by Karlene Lukovitz

    The gold card program will offer 10% off on most purchases in participating U.S. Starbucks stores (excluding gift cards/certificates, publications, digital downloads, membership fees). … Read the whole story

  • RETAIL
    At 50, CorningWare Reaches For A Younger Gal
    by Nina Lentini

    Courtney Marsala, brand manager for CorningWare, says the brand is reaching out to the newly married, newly engaged, "those who are registering for CorningWare. … Read the whole story

  • HEALTH AND BEAUTY AIDS
    P&G Gambles On Olay's 'Masstige'
    by Sarah Mahoney

    P&G's beauty division, which brought in $22 billion in sales in its latest fiscal years, competes most directly with such brands as Johnson & … Read the whole story

  • RESTAURANTS
    Sonic Ad Boom: Ups Spending To $200 Million
    by David Goetzl

    At least one national advertiser isn't cutting its media budget over the next 12 months. Sonic Corp., with some 3,400 fast-food restaurants and known … Read the whole story

  • TRENDS
    Forecast: Digital Out-of-Home Will Weather Downturn
    by Erik Sass

    The digital out-of-home business is headed for an "inevitable shakeout," but will bounce back even stronger when the economy recovers, according to Patrick Quinn, … Read the whole story