• strategy If Obama Is Nokia, Then McCain Is Diet Coke by Aaron Baar

    Naturally, marketing a politician has some nuances that marketing a brand does not. Synovate's Ged Parton agrees that people look for different attributes in politicians than they do dishwashing liquid. But there are some lessons product marketers can take from these two strategies. ...Read the whole story

  • restaurants Starbucks Launching Gold Rewards Program by Karlene Lukovitz

    The gold card program will offer 10% off on most purchases in participating U.S. Starbucks stores (excluding gift cards/certificates, publications, digital downloads, membership fees). Also, discounts applying to the existing Starbucks Card Rewards program cannot be combined with Starbucks Gold discounts. ...Read the whole story

  • retail At 50, CorningWare Reaches For A Younger Gal by Nina Lentini

    Courtney Marsala, brand manager for CorningWare, says the brand is reaching out to the newly married, newly engaged, "those who are registering for CorningWare. We do a huge bridal business, and we want to remind consumers that CorningWare has been around for 50 years and now we've got something new and different." ...Read the whole story

  • health and beauty aids P&G Gambles On Olay's 'Masstige' by Sarah Mahoney

    P&G's beauty division, which brought in $22 billion in sales in its latest fiscal years, competes most directly with such brands as Johnson & Johnson's Neutrogena and L'Oreal's Garnier. With this launch, it's also up against such brands as Estee Lauder's Clinique and L'Oreal's Lancome. ...Read the whole story

  • restaurants Sonic Ad Boom: Ups Spending To $200 Million by David Goetzl

    At least one national advertiser isn't cutting its media budget over the next 12 months. Sonic Corp., with some 3,400 fast-food restaurants and known for its offbeat advertising, plans to increase spending to more than $200 million for the next fiscal year. ...Read the whole story

  • trends Forecast: Digital Out-of-Home Will Weather Downturn by Erik Sass

    The digital out-of-home business is headed for an "inevitable shakeout," but will bounce back even stronger when the economy recovers, according to Patrick Quinn, one of the only analysts currently producing estimates of aggregate spending and forecasts for DO in coming years. ...Read the whole story

  • 2008 Marketer Of The Year by

    Mediapost's Marketing Daily soon will choose a Marketer of the Year, and we invite you to participate. Send us your nominations for companies that this ... ...More

Ensure Real Respondents Or Risk Devaluing Research Results by John Ouren

Research partners must go beyond the currently accepted methods of vetting survey participants. If we don't do this, the value of online survey data will ... ...More

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