Monday, October 27, 2008
  • If Obama Is Nokia, Then McCain Is Diet Coke

    Naturally, marketing a politician has some nuances that marketing a brand does not. Synovate's Ged Parton agrees that people look for different attributes in politicians than they do dishwashing liquid. But there are some lessons product marketers can take from these two strategies. ...Read the whole story

  • Starbucks Launching Gold Rewards Program

    The gold card program will offer 10% off on most purchases in participating U.S. Starbucks stores (excluding gift cards/certificates, publications, digital downloads, membership fees). Also, discounts applying to the existing Starbucks Card Rewards program cannot be combined with Starbucks Gold discounts. ...Read the whole story

  • At 50, CorningWare Reaches For A Younger Gal

    Courtney Marsala, brand manager for CorningWare, says the brand is reaching out to the newly married, newly engaged, "those who are registering for CorningWare. We do a huge bridal business, and we want to remind consumers that CorningWare has been around for 50 years and now we've got something new and different." ...Read the whole story

  • P&G Gambles On Olay's 'Masstige'

    P&G's beauty division, which brought in $22 billion in sales in its latest fiscal years, competes most directly with such brands as Johnson & Johnson's Neutrogena and L'Oreal's Garnier. With this launch, it's also up against such brands as Estee Lauder's Clinique and L'Oreal's Lancome. ...Read the whole story

  • Sonic Ad Boom: Ups Spending To $200 Million

    At least one national advertiser isn't cutting its media budget over the next 12 months. Sonic Corp., with some 3,400 fast-food restaurants and known for its offbeat advertising, plans to increase spending to more than $200 million for the next fiscal year. ...Read the whole story

  • Forecast: Digital Out-of-Home Will Weather Downturn

    The digital out-of-home business is headed for an "inevitable shakeout," but will bounce back even stronger when the economy recovers, according to Patrick Quinn, one of the only analysts currently producing estimates of aggregate spending and forecasts for DO in coming years. ...Read the whole story

  • Sue Bee Honey Ties In With 'Secret Life Of Bees'

    The Sioux City, Iowa-based company and SKAR Advertising have produced special edition, Sue Bee-branded Black Madonna Honey packaging, inspired by the Fox Searchlight Pictures feature film "The Secret Life of Bees," now showing in theatres nationwide. Black Madonna Honey is the brand name of honey produced by the August Boatwright family, which operates a successful bee farm and honey-making business in the movie. To further celebrate the movie and its importance to the bee keeping and honey production industry, Sue Bee, SKAR Advertising and Fox Searchlight Pictures have collaborated to produce other movie-related promotional elements, including in-store display shippers, a ... ...Read the whole story

  • Mars Dangles Million Dollars In Contest

    The online sweepstakes at will award one person $1 million, while an instant win game will award 20,000 other prizes. At the site, consumers enter a UPC code on products from M&Ms;, Milky Way, Snickers, Skittles, Starburst, Musketeers and Twix brands. The consumer automatically enters that brand's "room" in the Million Dollar Mansion, such as the M&M;'s Ballroom, Milky Way's Observatory and Skittles' Gaming Parlor. In addition to offering games, each room contains a "clickable" item that will reveal instant win messages. Prizes range from free product coupons to $1,000 M&M;'s-branded Visa debit cards, and all participants are entered ... ...Read the whole story

  • Fortune Brands Exec Leaving Company
2008 Marketer Of The Year

Mediapost's Marketing Daily soon will choose a Marketer of the Year, and we invite you to participate. Send us your nominations for companies that this year showed some guts, pulled off an innovation and/or executed with ...More