• Kraft Q3 Profits Reflect Price Hikes, Some Volume Gains

    "Kraft had solid revenue growth and, although much of that was due to price increases, they are a strong brand with strong core products that do well in hard times," such as Kraft Macaroni & Cheese and Kool-Aid, says one research analyst. ...Read the whole story

  • McDonald's New Packaging Focuses On Contents

    The new packaging is meant to put the company's "passion" for its food in directly in the hands of its 56 million daily customers. "[It] reflects the essence of who we are. We're a restaurant company," CMO Mary Dillon said. "It will help reintroduce our products and our quality, fresh ingredients." ...Read the whole story

  • Nissan Goes Virtual To Intro New Z Version

    "When we started talking about maybe blowing out this partnership it became clear it would work out," says Nissan spokesperson Robert Brown. He says Nissan will launch its own co-branded digital campaign to promote the new car and Electronic Arts' "The Need for Speed: Undercover." ...Read the whole story

  • Holiday Inn Express Pushes Its Edge In New Ads

    The ads resonate with the younger consumer so many hotels are trying to woo, says David Brudney, a hospitality consultant. "I don't see any other chains playing off the hip-hop generation. But they also appeal to the kind of Baby Boomers who consider themselves on the edge," he says, a good spot to be in with so many consumers trading down in hotel brands. ...Read the whole story

  • Marketing Bloggers Continue 'Art Of Conversation'

    This time, 237 marketing bloggers from 15 countries contributed 400-word, single-page essays, up from 103 bloggers via nine countries last year. The collaborators also voted for the book's subtitle, "Why Don't They Get It?" ...Read the whole story

  • GM Sets Records In Sales Abroad, But Toyota Wins

    GM sold 6.7 million vehicles in the first nine months this year. Toyota posted worldwide sales of over 7 million units. During the third quarter, General Motors sold more than 2.1 million vehicles--11.4% less than the period last year because of poor sales in the U.S. and Europe, where GM reports its sales dropped 18.9% and 12.3%, respectively. ...Read the whole story

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