Thursday, October 30, 2008
  • Kraft Q3 Profits Reflect Price Hikes, Some Volume Gains

    "Kraft had solid revenue growth and, although much of that was due to price increases, they are a strong brand with strong core products that do well in hard times," such as Kraft Macaroni & Cheese and Kool-Aid, says one research analyst. ...Read the whole story

  • McDonald's New Packaging Focuses On Contents

    The new packaging is meant to put the company's "passion" for its food in directly in the hands of its 56 million daily customers. "[It] reflects the essence of who we are. We're a restaurant company," CMO Mary Dillon said. "It will help reintroduce our products and our quality, fresh ingredients." ...Read the whole story

  • Nissan Goes Virtual To Intro New Z Version

    "When we started talking about maybe blowing out this partnership it became clear it would work out," says Nissan spokesperson Robert Brown. He says Nissan will launch its own co-branded digital campaign to promote the new car and Electronic Arts' "The Need for Speed: Undercover." ...Read the whole story

  • Holiday Inn Express Pushes Its Edge In New Ads

    The ads resonate with the younger consumer so many hotels are trying to woo, says David Brudney, a hospitality consultant. "I don't see any other chains playing off the hip-hop generation. But they also appeal to the kind of Baby Boomers who consider themselves on the edge," he says, a good spot to be in with so many consumers trading down in hotel brands. ...Read the whole story

  • Marketing Bloggers Continue 'Art Of Conversation'

    This time, 237 marketing bloggers from 15 countries contributed 400-word, single-page essays, up from 103 bloggers via nine countries last year. The collaborators also voted for the book's subtitle, "Why Don't They Get It?" ...Read the whole story

  • GM Sets Records In Sales Abroad, But Toyota Wins

    GM sold 6.7 million vehicles in the first nine months this year. Toyota posted worldwide sales of over 7 million units. During the third quarter, General Motors sold more than 2.1 million vehicles--11.4% less than the period last year because of poor sales in the U.S. and Europe, where GM reports its sales dropped 18.9% and 12.3%, respectively. ...Read the whole story

  • Source: Soft Drink Maker Ideates 3D Ad

    An undisclosed soft drink maker will begin shooting a commercial in 3D that soon could surface on television and movie-theater screens across the U.S., and possibly online, too, according to one source in the know. The ad, shot initially in anaglyph mode, will likely require the old-style blue and red glasses, according to an industry source. The trend toward creating ads for TV, theater and online will increase as Walt Disney Pictures and others continue to release 3D movies such as the animated comedy adventure BOLT, which opens Nov. 21, in more than 1,000 theatres. There are 14 movies scheduled ... ...Read the whole story

  • KFC Dangles $2,500 In Gaming Contest

    In conjunction with the recent launch of Guitar Hero World Tour and KFC's branded in-game integration and on-cup video game promotion, KFC has enlisted "Guitar Hero" expert Dave Barley to challenge other video game rock stars around the world for a shot at rock game glory. Gamers who think they've got the hot licks to out-jam Barley on Guitar Hero World Tour can enter the "KFC Rocks" contest for the chance to win a year's supply of KFC Original Recipe Fully Loaded Box Meals and $2,500. Through Nov. 24, fans who think they can outscore the "Guitar Hero" expert can ... ...Read the whole story

  • Gillette Promotes Champions With EA Sports
  • Banana Republic, LinkedIn Launch Contest
  • Nordstrom Offering Double Rewards Points
  • SnoreStop To Air Political Spoof Ad Friday