Wednesday, November 19, 2008
  • Kraft, Folgers, Olay Top Baby Boomer Gals' WOM

    Prevention's tracking of a year's worth of online and offline conversations also determined that boomer women have "higher quality" WOM than younger women do -- the conversations are more credible, and they are more likely than younger women to pass on what they hear to others, to seek additional information and, most significantly, to actually purchase the products talked about. ...Read the whole story

  • UPS Puts Out Mobile Call For Help Wanted

    The campaign, via the company's AOR for recruitment marketing--TMP, runs through the holiday season. The first phase--aimed at hiring drivers--garnered some 8,054 opt-ins, with 96% clicking through the emails that were sent to them after they said they wanted to learn more about the jobs via text. ...Read the whole story

  • Southern Comfort Backs First 'Colbert Christmas'

    The brand took into account the fact that it was a special and a first-time deal. "The premise of the whole show itself is Christmas, and that's a pretty critical time of year for us from a commercial standpoint," says Campbell Brown, VP/Director of the Americas. "If we can invest in something that we think will break through the clutter in December and November, we will do it." ...Read the whole story

  • Americans Hungry To Have Holiday On A Shoestring

    Wal-Mart is betting that shoppers want to trim the fat. The retailer, which has already vowed to lower the cost of the holidays week by week through its Operation Mainstreet marketing program, is hyping the ingredients for a traditional dinner for eight--including wine--for under $35. (That's a little less than average, which will be $44.61 for 10 people, up $2.35 from last year.) ...Read the whole story

  • Subaru Drives NBC's 'Green Is Universal'

    Subaru of American has made a major sponsoring deal with NBC Universal for its second annual "Green is Universal" week. During the event, Subaru will get three 40-second vignettes running as part of featuring talent from the NBC series "Heroes," who give car-related "green" tips. The event this year began on Sunday during NBC's pre-game show "Football Night in America," and wraps up on Saturday ...Read the whole story

  • McDonald's Marks 25 Years Of McNuggets

    McDonald's is celebrating the 25th anniversary of Chicken McNuggets with the launch of Nuggnuts.com--an online fan community. The site, which launched Tuesday, has sections in which McNuggets fans can attempt to get appointed to the "Hall of Fame," get branded merchandise or take something called a "Nuggnuts Pledge." They can also send emails through the Web site explaining why they should be considered for the Hall of Fame. Consumers can submit videos and photos and post comments to the "Nuggnuts Facebook" group, also launching today.--Karl Greenberg ...Read the whole story

  • Macy's Uses Flip Books To Promote Parade

    To promote its famous parade, Macy's is giving away live-action video flip books at select locations nationwide during in-store holiday events. Each flip book features two familiar parade scenes, including Tom the Turkey's pilgrimage down Broadway and Santa's gala arrival at Macy's during the parade's grand finale. Originally invented in 1882, flip books create the optical illusion of motion when images stacked in sequential stages of movement are flipped. Macy's tapped Flippies to create the flip books. Flippies has created similar efforts for Motorola, MTV, Subaru and Nickelodeon.--Fern Siegel ...Read the whole story

  • Kodak Sues Samsung, LG Over Patents

    Eastman Kodak Company has filed complaints against Samsung Electronics, LG Electronics and other related entities for infringement of Kodak patents. The Kodak actions specifically allege that Samsung and LG camera phones infringe Kodak digital camera patents. The patents in question cover technology related to image capture, compression and data storage and a method for previewing motion images. Kodak filed against Samsung and LG in the United States District Court for the Western District of New York, as well as in the U.S. International Trade Commission. Kodak's District Court complaints request compensation for damages resulting from the companies' infringement, and both ... ...Read the whole story

  • KFC Inks First 'Wing Sponsor' Deal With NFL
  • Mitsubishi Digital Launches Rebate Promos
  • Home Depot Sales, Earnings Fall
The View From Your Window

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  • Bond? James Bond?

    What are we to make of this new James Bond? Or, more precisely, this guy who calls himself "James Bond"? He bears almost no resemblance to the charming, sophisticated (lady)killer we'd come to know in almost ...More

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