• research Kraft, Folgers, Olay Top Baby Boomer Gals' WOM by Les Luchter

    Prevention's tracking of a year's worth of online and offline conversations also determined that boomer women have "higher quality" WOM than younger women do -- the conversations are more credible, and they are more likely than younger women to pass on what they hear to others, to seek additional information and, most significantly, to actually purchase the products talked about. ...Read the whole story

  • transportation UPS Puts Out Mobile Call For Help Wanted by Karl Greenberg

    The campaign, via the company's AOR for recruitment marketing--TMP, runs through the holiday season. The first phase--aimed at hiring drivers--garnered some 8,054 opt-ins, with 96% clicking through the emails that were sent to them after they said they wanted to learn more about the jobs via text. ...Read the whole story

  • spirits Southern Comfort Backs First 'Colbert Christmas' by Nina Lentini

    The brand took into account the fact that it was a special and a first-time deal. "The premise of the whole show itself is Christmas, and that's a pretty critical time of year for us from a commercial standpoint," says Campbell Brown, VP/Director of the Americas. "If we can invest in something that we think will break through the clutter in December and November, we will do it." ...Read the whole story

  • retail Americans Hungry To Have Holiday On A Shoestring by Sarah Mahoney

    Wal-Mart is betting that shoppers want to trim the fat. The retailer, which has already vowed to lower the cost of the holidays week by week through its Operation Mainstreet marketing program, is hyping the ingredients for a traditional dinner for eight--including wine--for under $35. (That's a little less than average, which will be $44.61 for 10 people, up $2.35 from last year.) ...Read the whole story

  • automotive Subaru Drives NBC's 'Green Is Universal' by Wayne Friedman

    Subaru of American has made a major sponsoring deal with NBC Universal for its second annual "Green is Universal" week. During the event, Subaru will get three 40-second vignettes running as part of featuring talent from the NBC series "Heroes," who give car-related "green" tips. The event this year began on Sunday during NBC's pre-game show "Football Night in America," and wraps up on Saturday ...Read the whole story

Bond? James Bond? by Tom Siebert

What are we to make of this new James Bond? Or, more precisely, this guy who calls himself "James Bond"? He bears almost no resemblance ... ...More

Follow MediaPost