• food Figuring Out Gen Y's Eclectic Eating Preferences by Karlene Lukovitz

    Critically, marketing messages must come across as "anything but marketing messages," stress the researchers. This generation wants food and drinks that they can feel "they've stumbled onto themselves or through a peer recommendation, and with more than a whiff of cultish appeal," a new study concludes. While Gen Y's are far from brand-phobic, "the brands have to be the right ones, without the taint of the hard sell." ...Read the whole story

  • telecom Mobile Banking May Be Telecom's Killer App by Aaron Baar

    The number of people banking through a mobile device could hit half a billion worldwide by 2013, according to ABI Research. "Mobile financial services have the potential to be bigger than mobile TV and premium mobile content in terms of numbers of subscribers," says ABI Research's Mark Beccue. ...Read the whole story

  • automotive Toyota Offering Certified Used Hybrids by Karl Greenberg

    "Though with new vehicles so widely discounted in the market because of the state of the industry, I think it's a great idea for hybrids because of the nagging doubt about the battery," says AutoStrategem's Dan Gorrell. "I think it's a good symbolic move that says 'we have confidence in these cars; and we are going to back them up. Whether it is an offensive or defensive strategy, it makes sense." ...Read the whole story

  • automotive Honda's Web Site No. 1 Based On Usefulness by Karl Greenberg

    The J.D. Power study says 16 manufacturer Web sites had double-digit decreases in the scores of their consumer sites. That, says the firm, is the largest decrease since the study's inception 10 years ago. The largest declines were in sections for determining monthly payment and comparing vehicle attributes within the information/content measure of the study. ...Read the whole story

  • retail Walmart, Best Buy Among Most Valuable Brands by Sarah Mahoney

    Those who are focusing on the long-term brand strategies - not just 'What are we going to do about January?' - are going to win disproportionately," says Interbrand's Greg Silverman. "We're on the verge of a creative renaissance in brand management in retail. Once they've squeezed all the costs out, stores have to find new ways to get customers to fall back in love with them." ...Read the whole story

  • Top 25 Most Valuable Retail Brands by

    1 Walmart11 EBay 2 Best Buy12 Staples 3 The Home Depot13 Nordstrom 4 Target14 Amazon.com 5 CVS/pharmacy15 Costco 6 Dell16 Victoria's Secret 7 Walgreens17 Avon ... ...More

Is This Greenwashing Or A New Trend? by Todd O'Donald

Coca-Cola recently announced that its landmark Times Square billboard is going green along with 29 neighboring billboards. The 30 billboards will be drawing on wind ... ...More

Follow MediaPost