Marketing Daily
Friday, January 23, 2009
  • FOOD
    Figuring Out Gen Y's Eclectic Eating Preferences
    by Karlene Lukovitz

    Critically, marketing messages must come across as "anything but marketing messages," stress the researchers. This generation wants food and drinks that they can feel … Read the whole story

  • TELECOM
    Mobile Banking May Be Telecom's Killer App
    by Aaron Baar

    The number of people banking through a mobile device could hit half a billion worldwide by 2013, according to ABI Research. "Mobile financial services … Read the whole story

  • Top 25 Most Valuable Retail Brands
    by

    1 Walmart11 EBay 2 Best Buy12 Staples 3 The Home Depot13 Nordstrom 4 Target14 Amazon.com 5 CVS/pharmacy15 Costco 6 Dell16 Victoria's Secret 7 Walgreens17 … Read the whole story

  • COMMENTARY
    Is This Greenwashing Or A New Trend?
    by Todd O'Donald

    Coca-Cola recently announced that its landmark Times Square billboard is going green along with 29 neighboring billboards. The 30 billboards will be drawing on … Read the whole story

  • AUTOMOTIVE
    Toyota Offering Certified Used Hybrids
    by Karl Greenberg

    "Though with new vehicles so widely discounted in the market because of the state of the industry, I think it's a great idea for … Read the whole story

  • AUTOMOTIVE
    Honda's Web Site No. 1 Based On Usefulness
    by Karl Greenberg

    The J.D. Power study says 16 manufacturer Web sites had double-digit decreases in the scores of their consumer sites. That, says the firm, is … Read the whole story

  • RETAIL
    Walmart, Best Buy Among Most Valuable Brands
    by Sarah Mahoney

    Those who are focusing on the long-term brand strategies - not just 'What are we going to do about January?' - are going to … Read the whole story