Friday, January 23, 2009
  • Figuring Out Gen Y's Eclectic Eating Preferences

    Critically, marketing messages must come across as "anything but marketing messages," stress the researchers. This generation wants food and drinks that they can feel "they've stumbled onto themselves or through a peer recommendation, and with more than a whiff of cultish appeal," a new study concludes. While Gen Y's are far from brand-phobic, "the brands have to be the right ones, without the taint of the hard sell." ...Read the whole story

  • Mobile Banking May Be Telecom's Killer App

    The number of people banking through a mobile device could hit half a billion worldwide by 2013, according to ABI Research. "Mobile financial services have the potential to be bigger than mobile TV and premium mobile content in terms of numbers of subscribers," says ABI Research's Mark Beccue. ...Read the whole story

  • Toyota Offering Certified Used Hybrids

    "Though with new vehicles so widely discounted in the market because of the state of the industry, I think it's a great idea for hybrids because of the nagging doubt about the battery," says AutoStrategem's Dan Gorrell. "I think it's a good symbolic move that says 'we have confidence in these cars; and we are going to back them up. Whether it is an offensive or defensive strategy, it makes sense." ...Read the whole story

  • Honda's Web Site No. 1 Based On Usefulness

    The J.D. Power study says 16 manufacturer Web sites had double-digit decreases in the scores of their consumer sites. That, says the firm, is the largest decrease since the study's inception 10 years ago. The largest declines were in sections for determining monthly payment and comparing vehicle attributes within the information/content measure of the study. ...Read the whole story

  • Walmart, Best Buy Among Most Valuable Brands

    Those who are focusing on the long-term brand strategies - not just 'What are we going to do about January?' - are going to win disproportionately," says Interbrand's Greg Silverman. "We're on the verge of a creative renaissance in brand management in retail. Once they've squeezed all the costs out, stores have to find new ways to get customers to fall back in love with them." ...Read the whole story

  • Uni-ball Pen Launches New TV Spots

    Newell-Rubbermaid's Uni-ball pen line has a new TV ad campaign features S. Epatha Merkerson, who plays Lt. Anita Van Buren on NBC's "Law & Order." Shot on Wall Street, the new spots were produced by NBC Skycastle, a unit of NBC Local Media. They launched this month. The ads tout Uni Super Ink, meant to help prevent check fraud. The specially formulated ink becomes trapped in paper's fibers and won't wash out. The new spots are slated to run through May 2009 on NBC prime time shows including the Today Show, U.S. Open, NFL Playoffs, The Office, 30 Rock, Friday ... ...Read the whole story

  • ExxonMobil, NASCAR Renew Partnership

    ExxonMobil has renewed its official partnership with NASCAR for its Mobil 1 motor oil and Mobil brand of lubricant products. The 2009 NASCAR season will mark the seventh consecutive season in which Mobil 1 is the "Official Motor Oil of NASCAR" and the Mobil brand of lubricant products are the "Official Lubricants of NASCAR." The new agreement extends that official partnership through the 2012 season. Mobil 1 is the primary sponsor of Sam Hornish Jr. in the #77 Mobil 1 Dodge, an associate sponsor of veteran driver Kurt Busch in the #2 Miller Lite Dodge and an associate sponsor of ... ...Read the whole story

  • Phylicia Rashad Is New Jenny Craig Spokesperson

    The award-winning actress emphasized the importance of life balance and is looking forward to sharing her journey in hopes of inspiring others, per the diet and weight loss company. Following in the footsteps of successful Jenny Craig spokespeople like Valerie Bertinelli and Queen Latifah, Rashad will appear in Jenny Craig's newest advertising campaign that launches on Monday.--Nina Lentini ...Read the whole story

  • El Pollo Loco Fills Strategy, Innovation Position
  • Champion Launches Hoodie Remix Contest
Top 25 Most Valuable Retail Brands

1 Walmart11 EBay 2 Best Buy12 Staples 3 The Home Depot13 Nordstrom 4 Target14 5 CVS/pharmacy15 Costco 6 Dell16 Victoria's Secret 7 Walgreens17 Avon 8 Lowe's18 GameStop 9 Sam's Club19 Gap 10 Coach20 Tiffany & ...More

  • Is This Greenwashing Or A New Trend?

    Coca-Cola recently announced that its landmark Times Square billboard is going green along with 29 neighboring billboards. The 30 billboards will be drawing on wind power, which would be the equivalent of powering 38 households for ...More