Marketing Daily
Monday, February 16, 2009
  • Brands Still Look To Celebs--With Wary Eye

    Some marketers are taking a more subtle approach. Rather than ...

  • The View From Your Window

    Share your view with us by clicking here. ...

  • NHL: Brand Resurrected

    On the first day of 2009, baseball's field of dreams ...

  • Kia Leverages 'Power To Surprise' In Ads

    "For so long we have been known as a value ...

  • What's With Cheesecake And Dr. Phil?

    The icing on the cake: An in-store promotion in which ...

  • Parents Seek Toys With 'Play Value'

    Anyone looking for proof that parents want more bang for ...

  • BDO Seidman's First National Effort To Bow

    The campaign will create a significant and sustained presence on ...

  • Craftsman Retools NASCAR Relationship

    Craftsman revs up its involvement with NASCAR this season, having ...