Tuesday, February 24, 2009
  • Little Caesars Building Rome Day After Day

    Italian-themed quick-serve restaurant chain Little Caesars is launching a promotion that includes advertising with Pepsi and Sony Entertainment. The program, "Buzz In to Win," centers on scratch-off coupons and dangles 450 PlayStation Trivia Prize Packs in total. Mintel says the chain is the only one among the Top 4 pizza chains making headway. ...Read the whole story

  • Penney Debuts Interactive, Virtual Runway Show

    The company is supporting the site's launch this week with an e-mail campaign targeting 15 million customers. There is also a direct-mail piece to customers that complements the online experience with the same "head-to-toe" looks, trends and background on the designers. The site will be refreshed with new merchandise several times throughout the year. ...Read the whole story

  • Artists Tell Of Loyalty To Microphone Brand

    The campaign has the working theme, the "Reason Why," although it retains the company's tagline, "Legendary Performance." "Performers all over the world start with Shure and then stay with Shure throughout their careers," says Terri Hartman. "Many of them say that they won't walk onstage unless there's a Shure microphone waiting for them. We're thrilled to be able to share their stories with aspiring performers worldwide." ...Read the whole story

  • Economy Begins To Trump Environment

    Mintel still forecasts green growth, and expects that while the recession will affect sales through this year, there will be a 19% growth for green products overall through 2013, with personal care and household cleaners expected to do well, while organic foods, a more mature segment, will grow at a slower pace. ...Read the whole story

  • Quiznos Giving Away A Million Subs

    To drive awareness of the promotions and traffic to the dedicated site, Quiznos is using banner ads on a variety of Web sites, its presence on Facebook and Twitter, and local radio exposure. Radio stations have been provided with sub giveaways to use on-air. Registrants for the coupon promotion and contest are being added to the Quiznos marketing database. ...Read the whole story

  • '09 To See Lowest Growth Rate For Media In 30 Years

    For the first time in the 22 years since it has been publishing its annual Communications Industry Forecast, Veronis Suhler Stevenson has issued a "mid-term" update, due to the sudden, pronounced shift in the global economy and its impact on the media industry. It calls for media spending from all sources--including advertising, consumer and institutional users--to decline 0.4% in 2009. That's a revision from VSS' initial 2009 projection of a 4.9% growth rate. ...Read the whole story

  • Email Helps Strengthen Tie To Consumers

    Keeping in mind the skewed consumer sample, a staggering 75% of respondents to an Epsilon survey reporting purchasing a product online as a result of permission-based email, while 67% reported purchasing a product offline. "To see consumers following up offline says a lot about the strength of email," says Epsilon's Kevin Mabley. ...Read the whole story

Who's Remodeling Their Kitchens?

These are the Top 10 DMAs in which live adults who have remodeled their kitchens in the last 12 months: 1 Laredo, Texas 2 Quincy, Ill./ Hannibal, Mo./ Keokuk, Iowa 3 Traverse City/ Cadillac, Mich. 4 ...More

  • Recession, Retailers Are Changing Your Customer

    Marketers should be sensitive to these "value tectonics" because both the economy and the retailers have served to revamp the way shoppers/consumers assess value in the short-term - and more importantly because these twin forces have ...More