Marketing Daily
Friday, March 27, 2009
  • Panasonic Strategy Seeks To Widen Niche

    To accommodate its broader target, Panasonic is running ads on "CNN in the Morning," where it's more likely to encounter business travelers. A similar … Read the whole story

  • The View From Your Window

    Share your view with us by clicking here. Read the whole story

  • A Costly Gamble

    In the digital age, companies put their business at risk unless they start making products more accessible to people with disabilities. Read the whole story

  • Firm Faulted With Targeting Pharma Ads At Survey Respondents

    The New York Times reported that nine million people who have taken the Web-based health survey and agreed to free membership were getting emails … Read the whole story

  • Cell Phones, Flat-Screens Boost Best Buy Sales

    In all other segments, though, results weakened. Consumer electronics, the company's largest segment, accounting for about 40% of revenues, saw a decline of 8.6% … Read the whole story

  • Hardee's Adopts Carl's Jr.'s Steamy Ad Style

    "Top Chef" host Padma Lakshmi is doing double-duty for CKE: She's also being featured in a similar new commercial for Carl's Jr.'s own Western … Read the whole story

  • Brands Follow NBA On Its European Tour

    The National Basketball Association is jumping a lot of sharks this year as it crosses the Atlantic to play in Europe. A number of … Read the whole story

  • JC Penney Inks Deal With Wedding Site

    The company wants engaged couples to see the store as a one-stop shop with everything from engagement and wedding rings and gowns to photo … Read the whole story