Marketing Daily
Monday, March 30, 2009
  • Kimberly-Clark Launches Largest Campaign Ever For Its Depend Brand
    by Karl Greenberg

    Kimberly-Clark's Depend brand is rolling out the first gender-specific underwear in the $1.2 billion adult care category with the largest single ad push in … Read the whole story

  • The View From Your Window
    by

    Share your view with us by clicking here. Read the whole story

  • COMMENTARY
    The 30% Rule
    by Mickey Lonchar

    Making a communication "more universal" almost always results in the loss of the engagement edge that attracted us to the concept in the first … Read the whole story

  • Smoother Road Around The Corner, J.D. Power Says
    by Karl Greenberg

    According to J.D. Power, March is following January and February down the cosmic toilet. Not for all brands, but when automakers report sales next … Read the whole story

  • Sales Down? Not In The Gardening Aisle
    by Sarah Mahoney

    While it's certainly no news that consumers are doing more to keep their food costs low, even insiders are a little taken aback at … Read the whole story

  • Most 'Mass Affluents' Still Paying Credit Balance
    by

    A Mintel study found that 55% of Mass Affluents have cut down or deferred overall spending due to the recession. Only 48% say they … Read the whole story

  • Jack Link's Launches Meat Snack For Teens
    by Karlene Lukovitz

    Leading beef jerky brand Jack Link's is launching Matador, a new meat snack positioned specifically for teens. The one-ounce Matador jerky sticks, developed through … Read the whole story