• Kimberly-Clark Launches Largest Campaign Ever For Its Depend Brand

    Kimberly-Clark's Depend brand is rolling out the first gender-specific underwear in the $1.2 billion adult care category with the largest single ad push in the history of the brand. The effort, via JWT, Chicago, includes TV spots directed by Erol Morris, who won an Academy Award in 2004 for "The Fog of War." ...Read the whole story

  • Smoother Road Around The Corner, J.D. Power Says

    According to J.D. Power, March is following January and February down the cosmic toilet. Not for all brands, but when automakers report sales next week, it's a good bet most will. The firm says in the first 17 selling days of March, sales were down by 40% versus the same period a year ago. The firm gets data from its Power Information System that gathers activity from some 10,000 dealerships nationwide. ...Read the whole story

  • Sales Down? Not In The Gardening Aisle

    While it's certainly no news that consumers are doing more to keep their food costs low, even insiders are a little taken aback at the enthusiasm of America's avid new vegetable gardeners. A new survey from the National Gardening Association found a 19% increase in the number of Americans who plan to plant a garden this year. ...Read the whole story

  • Most 'Mass Affluents' Still Paying Credit Balance

    A Mintel study found that 55% of Mass Affluents have cut down or deferred overall spending due to the recession. Only 48% say they currently "feel financially secure"--a figure that is just 36% of Hispanic Mass Affluents. Mintel noted that the Mass Affluents rely on credit cards for more than half of all their purchases, and spend "significantly more" than the average consumer. ...Read the whole story

  • Jack Link's Launches Meat Snack For Teens

    Leading beef jerky brand Jack Link's is launching Matador, a new meat snack positioned specifically for teens. The one-ounce Matador jerky sticks, developed through extensive research with teens, features a "snappy" texture and spicy flavor reflecting the "kick" that teens crave, reports Jeff LeFever, director of marketing at Jack Link's. ...Read the whole story

The 30% Rule

Making a communication "more universal" almost always results in the loss of the engagement edge that attracted us to the concept in the first place. ...More

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