Marketing Daily
Tuesday, March 31, 2009
  • Market Research Must Get Real, Not Ideal, Social Scientists Say
    by Karl Greenberg

    Research is useless. Some of it anyway -- if it does not reflect real behavior rather than theoretical models. Panelists at The Advertising Research … Read the whole story

  • The View From Your Window
    by

    Share your view with us by clicking here. Read the whole story

  • COMMENTARY
    Don't Be Boring
    by Charles Hull

    Those who use social networking smartly will find success from being open and transparent with clients and employers. Read the whole story

  • Coldwell Banks On Experience To Weather Tough Times
    by Aaron Baar

    With Americans tightening their belts and home buying less of a priority than it has been anytime in the recent past, Coldwell Banker is … Read the whole story

  • Baseball's Back: Can It Reverse The Curse?
    by Sarah Mahoney

    Major League Baseball is running a new marketing campaign, underscoring the historical connection the sport has with Americans. But with its image still bloody … Read the whole story

  • RESTAURANTS
    Quiznos, Popeyes Out With New Campaigns
    by Karlene Lukovitz

    The campaigns just keep coming as QSRs duke it out for share of consumers shifting from costlier dining venues to fast food options. The … Read the whole story

  • In Rough Economy, Marketers Must Redefine 'Value,' Firm Says
    by Karl Greenberg

    A new study by London-based market research firm Hall and Partners that examines how the economy is affecting consumer trends in the U.S., the … Read the whole story