• Market Research Must Get Real, Not Ideal, Social Scientists Say

    Research is useless. Some of it anyway -- if it does not reflect real behavior rather than theoretical models. Panelists at The Advertising Research Foundation's 55th anniversary conference in New York agree on this view. The theme for the discussion, "Can Research Catch the Customer," was that current research methods are built largely on a faulty understanding of human psychology. ...Read the whole story

  • Coldwell Banks On Experience To Weather Tough Times

    With Americans tightening their belts and home buying less of a priority than it has been anytime in the recent past, Coldwell Banker is still seeking to remind people that it has the experience to help consumers buy and sell their houses -- whenever they're ready to do it. ...Read the whole story

  • Baseball's Back: Can It Reverse The Curse?

    Major League Baseball is running a new marketing campaign, underscoring the historical connection the sport has with Americans. But with its image still bloody from the steroid scandal, the baseball brand is wobbly. In the latest Sports Fan Loyalty Index from Brand Keys, MLB finds itself in third place --after the National Football League and the National Basketball Association. (Yes, baseball is still ahead of the National Hockey League.) ...Read the whole story

  • Quiznos, Popeyes Out With New Campaigns

    The campaigns just keep coming as QSRs duke it out for share of consumers shifting from costlier dining venues to fast food options. The latest, from Quiznos and Popeyes Louisiana Chicken, feature a talking oven and a fictional down-home chef, respectively. ...Read the whole story

  • In Rough Economy, Marketers Must Redefine 'Value,' Firm Says

    A new study by London-based market research firm Hall and Partners that examines how the economy is affecting consumer trends in the U.S., the U.K. and mainland China finds few surprises -- the UK and U.S. are pessimistic, while Chinese citizens see a bright future once the economy goes through short-term turmoil. ...Read the whole story

Don't Be Boring

Those who use social networking smartly will find success from being open and transparent with clients and employers. ...More

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