Tuesday, March 31, 2009
  • Market Research Must Get Real, Not Ideal, Social Scientists Say

    Research is useless. Some of it anyway -- if it does not reflect real behavior rather than theoretical models. Panelists at The Advertising Research Foundation's 55th anniversary conference in New York agree on this view. The theme for the discussion, "Can Research Catch the Customer," was that current research methods are built largely on a faulty understanding of human psychology. ...Read the whole story

  • Coldwell Banks On Experience To Weather Tough Times

    With Americans tightening their belts and home buying less of a priority than it has been anytime in the recent past, Coldwell Banker is still seeking to remind people that it has the experience to help consumers buy and sell their houses -- whenever they're ready to do it. ...Read the whole story

  • Baseball's Back: Can It Reverse The Curse?

    Major League Baseball is running a new marketing campaign, underscoring the historical connection the sport has with Americans. But with its image still bloody from the steroid scandal, the baseball brand is wobbly. In the latest Sports Fan Loyalty Index from Brand Keys, MLB finds itself in third place --after the National Football League and the National Basketball Association. (Yes, baseball is still ahead of the National Hockey League.) ...Read the whole story

  • Quiznos, Popeyes Out With New Campaigns

    The campaigns just keep coming as QSRs duke it out for share of consumers shifting from costlier dining venues to fast food options. The latest, from Quiznos and Popeyes Louisiana Chicken, feature a talking oven and a fictional down-home chef, respectively. ...Read the whole story

  • In Rough Economy, Marketers Must Redefine 'Value,' Firm Says

    A new study by London-based market research firm Hall and Partners that examines how the economy is affecting consumer trends in the U.S., the U.K. and mainland China finds few surprises -- the UK and U.S. are pessimistic, while Chinese citizens see a bright future once the economy goes through short-term turmoil. ...Read the whole story

  • Study: Food Safety Concerns Dog Consumers

    While most consumers believe supermarket foods are safe to eat, a new study from NPD Group finds that percentage is slipping, and has been declining over the last five years. In 2008 and 2007, 63% of Americans agreed that supermarket foods were safe, versus 68% in 2004. While it might seem that eroding confidence is linked to widespread outbreaks of such foodborne nasties as salmonella and e. Coli, NPD believes it may have more to do with the increase in prepared foods sold by stores, which has led consumers to think of stores' safety in the same way as restaurants. ... ...Read the whole story

  • Celebrity Coaches Sing Praises Of 'Guitar Hero' Games

    Activision continues its strategy of celebrities singing and dancing in their underwear to tout the popular "Guitar Hero" game franchise with a new college basketball-themed spot. In the new commercial, coaches Bobby Knight, Rick Pitino (University of Louisville), Mike Krzyzewski (Duke) and Roy Williams (University of North Carolina) don the game's instruments and jam to Bob Seger's "Old Time Rock and Roll," just as other celebrities did in previous spots. At the end of the spot, the members of Metallica (who are the stars of the newest "Guitar Hero" game iteration) confront the legendary coaches, unimpressed. The commercial will run ... ...Read the whole story

  • Consumers Trade Down, Drink More At Home, Beverage Information Group Says

    Consumers traded down and drank more of their spirits, wine and beer at home last year, slowing the industry's overall growth, confirms Handbook Advance 2009 from The Beverage Information Group. Last year's growth came from off-premise consumption of value-priced sprits, wine and beer-a reversal of the trend toward premium brands that's been driving growth in recent years. Imported beer and wine took the largest hits. Beer imports' growth dropped from 12% in 2006 to 2.8% in 2007 to a 1.2% decline last year. Among the domestic categories, lights remained a bright spot, growing 2.2% to represent 51.8% of the total ... ...Read the whole story

The View From Your Window

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  • Don't Be Boring

    Those who use social networking smartly will find success from being open and transparent with clients and employers. ...More