• Mini Plans Big Events For Golden Milestone

    The weekend event will have Mini Coopers, motorsports, entertainment an exhibition of historic Mini's and brand history, tours of the Oxford plant where the cars are still built, autograph sessions with Mini racers Rauno Aaltonen and (founder John Cooper's son) Mike Cooper, the Mini Challenge International Race Series, and hot laps for fans. ...Read the whole story

  • Report: Private-Label Use Tops 97%

    "Name-brand and private-label marketers will each need to focus on differentiating their products while finding ways to effectively address consumer needs," NPD Group notes, "as the lines between the two are blurring in the minds of consumers." ...Read the whole story

  • Study Finds Latinas Ambitious, Nurturing

    To reach these consumers, marketers should "tap into these aspirations,"says Telemundo's Jacqueline Hernandez. "Marketers need to find a voice that is special to her. She wants to be spoken to in a way that has cultural relevance, not just general market messages translated into Spanish." ...Read the whole story

  • Premium Foods, Beverages Redefine Simplicity

    "Our research suggests that brands that celebrate the aesthetic beauty in real ingredients, simple preparation and artful presentation will be aligned with the driving philosophy that good food is eaten fresh and prepared unpretentiously," says Fletcher Knight's Margaret Kime. This marketing trend "has taken strong root in the beverage category." ...Read the whole story

  • Ford Joins Audi Inside New Yankee Stadium

    In addition to vehicle displays at the stadium, Ford gets a variety of on-field ads and signage; plus LED-board ads, diorama signs on the concourse, a brand presence during promotional day and exposure in Yankees magazine and Yankees Yearbook as well as consumer sweepstakes and other branding programs. ...Read the whole story



The Battle Between Art & The Algorithm

How a world without surprise presents challenges and opportunities for marketing. ...More

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