Tuesday, April 28, 2009
  • GM To Focus On Four 'Keeper' Brands

    "The objective is not to survive but to develop a plan to win," says CEO Fritz Henderson. "I'm not focused on size and bigness; our job is to be basically lean, flexible and successful. We will have plenty of scale; the key is on converting scale to successful business results." ...Read the whole story

  • OMG! Teens Slash Clothing Spending

    A bigger surprise, however, is that they're actually spending more on shoes -- a 9% increase, according to the 17th semiannual survey, and 8% more on accessories. In fact, shoes are hot. Piper Jaffray says it is "an indication that the strong footwear cycle, particularly relative to the weakness in apparel, continues for the youth demographic." ...Read the whole story

  • Cheerios-Discovered Authors Get Book Deals

    The program aims to encourage parents and children to enjoy reading together, as well as get great books into kids' hands, according to Cheerios Marketing Manager Jeff Hingher. "Cheerios is already the first 'finger food' for many children, so partnering with parents to nurture their children's development through reading is a natural extension of the brand." ...Read the whole story

  • Gillette Is 'Stayin' Alive' With Viral Effort

    Jon Krevolin, BBDO creative director, says the promotional effort is the wave of the future for the normally staid brand. "Incremental changes [to how Gillette marketing] are happening from the outside, and viral is the way to do that," he says. "This was completely different from how they have done things in past." ...Read the whole story

  • Kodak Invites Fans To Fantasy Golf Game

    "We see the fantasy game as an extension of our sponsorship of the corporate tour," Steven Powell, director of Kodak Challenge Program Development, tells Marketing Daily. "We're giving [fans] another way to play out their affection for the spot in a natural way." ...Read the whole story

  • Nike Tunes De La Soul

    Nike is releasing De La Soul's latest. The album, "ARE YOU IN?: Nike+ Original Run," is the groups' first-released original material in five years. The record is only available through iTunes, and is part of a continuing series of releases through the "Nike+ Sport Music" section of the store. Nike says the album is specifically for runners.--Karl Greenberg ...Read the whole story

  • Verizon Revenues Up In Q1

    Verizon Communications reported operating revenues of $26.6 billion for the first quarter of 2009, up 11.6% over the same period last year. According to the company, a large portion of the increase came through the January 2009 acquisition of Alltel Corp. On a pro forma basis, which consolidated the results of both companies as if they had been merged on January 2008, revenue grew 3.3%. The company's performance was boosted by growth for its Verizon Wireless division, the largest wireless operation in the country. At the end of the first quarter, Verizon Wireless had 86.6 million customers (including 13.2 million ... ...Read the whole story

  • Bristol-Myers Calls For Entries

    Bristol-Myers Squibb is running a "Fight HIV Your Way" contest for photographs and videos that express the individual fight against HIV/AIDS of people who are infected with or affected by the disease. The contest, backing the company's Reyataz drug, calls for entries online at fightHIVyourway.com. Contest judges include HIV community advocate Frank Oldham, artist and photographer David Martinez, and POZ magazine Editor in Chief Regan Hofmann. Final selection of the two Grand Prize Winners -- one for video and one for photography -- will be determined by the public via online voting. The entries of the Grand Prize Winners and ... ...Read the whole story

  • Shoppers Still Lovin' On Walmart
  • Krispy Kreme Intros Minis With Car Sweeps
4 Steps To Improved One-To-One Marketing

The Holy Grail of marketing is pinpointing the individual customer so precisely that they feel they are being offered a service rather than a sell. ...More