Marketing Daily
Tuesday, April 28, 2009
  • AUTOMOTIVE
    GM To Focus On Four 'Keeper' Brands
    by Karl Greenberg

    "The objective is not to survive but to develop a plan to win," says CEO Fritz Henderson. "I'm not focused on size and bigness; … Read the whole story

  • COMMENTARY
    4 Steps To Improved One-To-One Marketing
    by Marcel Holsheimer

    The Holy Grail of marketing is pinpointing the individual customer so precisely that they feel they are being offered a service rather than a … Read the whole story

  • RETAIL
    OMG! Teens Slash Clothing Spending
    by Sarah Mahoney

    A bigger surprise, however, is that they're actually spending more on shoes -- a 9% increase, according to the 17th semiannual survey, and 8% … Read the whole story

  • FOOD
    Cheerios-Discovered Authors Get Book Deals
    by Karlene Lukovitz

    The program aims to encourage parents and children to enjoy reading together, as well as get great books into kids' hands, according to Cheerios … Read the whole story

  • PACKAGED GOODS
    Gillette Is 'Stayin' Alive' With Viral Effort
    by Karl Greenberg

    Jon Krevolin, BBDO creative director, says the promotional effort is the wave of the future for the normally staid brand. "Incremental changes [to how … Read the whole story

  • ELECTRONICS
    Kodak Invites Fans To Fantasy Golf Game
    by Aaron Baar

    "We see the fantasy game as an extension of our sponsorship of the corporate tour," Steven Powell, director of Kodak Challenge Program Development, tells … Read the whole story