"The objective is not to survive but to develop a plan to win," says CEO Fritz Henderson. "I'm not focused on size and bigness; … Read the whole story
The Holy Grail of marketing is pinpointing the individual customer so precisely that they feel they are being offered a service rather than a … Read the whole story
A bigger surprise, however, is that they're actually spending more on shoes -- a 9% increase, according to the 17th semiannual survey, and 8% … Read the whole story
The program aims to encourage parents and children to enjoy reading together, as well as get great books into kids' hands, according to Cheerios … Read the whole story
Jon Krevolin, BBDO creative director, says the promotional effort is the wave of the future for the normally staid brand. "Incremental changes [to how … Read the whole story
"We see the fantasy game as an extension of our sponsorship of the corporate tour," Steven Powell, director of Kodak Challenge Program Development, tells … Read the whole story