Wednesday, May 20, 2009
  • Sprint, Palm Look For Pre To Post Results

    "The stakes for Palm are considerably higher for Palm than for Sprint," Roger Entner, head of telecommunications research at Nielsen, tells Marketing Daily. "Palm desperately needs a hit." But while the future of Sprint doesn't necessarily hinge on the Pre's success, the company does need to start building some buzz, he says. ...Read the whole story

  • Fred Meyer Jewelers Targets In-Market Shoppers

    "It's clear the retail world has changed -- and the recession is only part of the reason," says David Kohel, director of E-Commerce at Fred Meyer. "What's key for us is to continually look for ways to leverage trends -- such as the fact that more and more online shoppers want to ultimately purchase in-store." ...Read the whole story

  • Lexus Turns To Network TV's Online Presence

    Lexus will also tout the $38,490 car on iPhone applications from and, as well as on digital versions of The Wall Street Journal Blackberry application and the Fast Company and mobile WAP sites. Traffic will be driven to Lexus' WAP site: ...Read the whole story

  • Big Opportunities In Smaller Portions

    According to Mintel, the most successful portion-controlled packaged food brands are low-calorie, relatively high in fiber and essential vitamins and minerals; use natural ingredients and have broad health appeal; offer popular ethnic flavors as well as "healthy gourmet" varieties; and are targeted primarily to women who want to lose weight or maintain a desirable weight. ...Read the whole story

  • Marriott Launches Nickelodeon Getaway Program

    The promotion is being publicized on YouTube and at The hotels will be doing local advertising in their feeder markets and there is some online advertising, says Laurie Goldstein, a Marriott spokesperson. "This is the largest kid-focused program we have done. This is an effort to appeal to families with children." ...Read the whole story

  • Caddy Owners Most Satisfied, Consultancy Finds

    Hyundai improved more than any other brand in the study, which measures how much an automobile owner likes his or her car or truck. Hyundai made an 11-position jump, scoring higher in 40 of 48 rating categories this year versus last. Genesis was named top aspirational luxury car, and its Sonata top premium mid-sized car. ...Read the whole story

The Marketer's Bookshelf

Brands to die for; branding yourself, and retail legends ...More

  • Should I Stay Or Should I Go?

    Trade shows are a part of business, but they don't have to be automatic decisions. Here are some things to think about before signing up for another. ...More