Thursday, June 25, 2009
  • Energizer Spies Opportunity, Expands 'To-Go' Line

    The new line, augmenting the already-in-place line of battery-powered cell phone power sources, moves the company into rechargeable lithium power packs that can be used for iPhones, iPods and other MP3 players, GPS units, digital cameras and camcorders and netbooks and laptops. ...Read the whole story

  • Direct General Targets Lower-Income Consumers

    Themed "We'll do right by you," the campaign will run indefinitely, according to Craig Hamway, EVP of marketing and business development at Direct General. "We've got a solid, aggressive media schedule for the third quarter and are mapping out the fourth-quarter media mix as well as plans for next year," he tells Marketing Daily. ...Read the whole story

  • Virgin Atlantic Debuts Social-Media Travel Site

    The site will expand to include video, will be integrated with other Virgin sites and will grow a roster of advertising partners -- currently, Massachusetts' tourism bureau is advertising on the site. "We see this as just beginning, we have plans for mobile, video, more around the Trip Pods," says Attik's James Somerville, "and how to inspire people with tools, and, of course, grow the community of travel lovers." ...Read the whole story

  • YMCA, Salvation Army Dominate Nonprofit Brands

    A new consumer perception survey from Cone Inc. looks to "help nonprofits better understand how to protect and evolve their brands to generate as much revenue as possible," and to help the charitable organizations "demonstrate to companies and other partners that there is an established and justified cost to aligning with their organization." ...Read the whole story

  • Chrysler Extends Deal With Six Flags

    The company will give nearby dealers tickets to the parks for promotional activity, and Chrysler will have signage at the parks, banner ads on Six Flags' web site, advertising and vignettes featuring the vehicles on Six Flags' in-park television. As for vehicle presence, "it won't be like an auto show," a spokesperson tells Marketing Daily. "We'll have a few vehicles from each brand, probably together." ...Read the whole story

  • Healthier Offerings To Drive Confections Growth

    The chocolate category has also identified a major functional opportunity within skin care, in cocoa butter's recognized benefits as a treatment for dry skin conditions. About one-quarter (23%) of the experts believe that the biggest area of market expansion ahead lies in non-edible products, including skin care lotions, soaps, shampoos and anti-aging products. ...Read the whole story

  • PepsiCo, Calbee Form Strategic Alliance in Japan

    PepsiCo has formed a strategic alliance with leading Japanese snack foods manufacturer and distributor Calbee Foods Co. to jointly produce and sell a wide range of products in Japan. The expanded company's portfolio of product offerings will include Calbee potato chips, Kappa Ebisen prawn crackers, Jagarico and Jagabee premium potato snacks, Doritos tortilla chips, Cheetos corn snacks and Mike popcorn. The company also will offer vegetable snacks and breakfast cereals. Under the agreement, which is subject to approval by the Japanese government, PepsiCo will contribute its Frito-Lay Japan business, plus an undisclosed amount of cash, to Calbee. Calbee will issue ... ...Read the whole story

  • Microsoft Testing Online Energy-Usage Tool

    Microsoft is testing Hohm, a new online tool designed to help consumers better understand their energy usage and get recommendations about how to conserve energy and save money. The application uses tools from the Lawrence Berkeley National Laboratory and the U.S. Department of Energy to give consumers personalized energy-saving recommendations, which can range from placing new caulking on windows to installing a programmable thermostat, based on house features, usage patters and appliances. --Aaron Baar ...Read the whole story

  • Borders Launches Sweepstakes Promo, Space Camp
  • Coke Backs FIFA Trophy Tour
  • P&G Communications Unit Shuffles People
  • Wal-Mart: Melodrama In Aisle Three
Top 10 Non-Profit Brands

Top 10 Non-Profit Brands 1 YMCA 2 Salvation Army 3 United Way of America 4 American Red Cross 5 Goodwill Industries 6 Catholic Charities USA 7 Habitat for Humanity International 8 American Cancer Society 9 The ...More