With Twitter, users will be able to continue watching whatever program they were tuned to while also viewing tweets and other feeds applicable to the show (or participants in a sporting event, if such is the case). "It's really about bringing these Internet capabilities to the television, the biggest screen in their house," Verizon's Bobbi Henson tells Marketing Daily. ...Read the whole story

"The great thing with the Global Golf Getaway is, it gives us a platform to talk about our international coverage since the ultimate prize is in one of five countries," says FedEx's Steve Pacheco, who explains that in order for participants to build bonus points and move up on their own leader boards, they have to answer a trivia question per day. ...Read the whole story

An ad campaign includes three spots breaking July 20. "We're exploring adding some online media and some outdoor," MasterCard's Chris Jogis tells Marketing Daily. The spots show real-life situations where people share their special experiences such as the best seat in the stadium to catch a foul ball, family-friendly restaurants and a great spot for a kiss. ...Read the whole story

In March, it launched a marketing campaign based on its "Blue Appliance Crew," who explain potential energy savings in various models, and show consumers how to track down and navigate the many rebate programs out there. The chain now has Energy Star Rebate Centers, in-store kiosks that make comparison shopping easier, will continue to offer no-interest financing for 12 months, and last week kicked off an industry-first Buyer's Protection Plan. ...Read the whole story

The effort, epitomized by the campaign theme line, "Become one of us by becoming none of us," uses creative customized to each of the Scion vehicles meant to elaborate on their respective personae. For example, the xD 5-door sub-compact has a TV ad showing a trio of xD's exploding into steel fragments that form the headlines "Create a following by never following," and "Stand with us by standing out." ...Read the whole story

Japanese ad giant Dentsu's U.S. arm is opening a dedicated sports marketing unit as it grows its business in an arena where it has had success internationally. The new endeavor: Dentsu Sports America. ...Read the whole story

The time is now to begin thinking through the implications of social network "portability" and how the Marketing organization of the future should be designed ... ...More