TELECOMWith Twitter, users will be able to continue watching whatever program they were tuned to while also viewing tweets and other feeds applicable to … Read the whole story
- COMMENTARY
The time is now to begin thinking through the implications of social network "portability" and how the Marketing organization of the future should be … Read the whole story
TRANSPORTATION"The great thing with the Global Golf Getaway is, it gives us a platform to talk about our international coverage since the ultimate prize … Read the whole story
FINANCIAL SERVICESAn ad campaign includes three spots breaking July 20. "We're exploring adding some online media and some outdoor," MasterCard's Chris Jogis tells Marketing Daily. … Read the whole story
RETAILIn March, it launched a marketing campaign based on its "Blue Appliance Crew," who explain potential energy savings in various models, and show consumers … Read the whole story
AUTOMOTIVEThe effort, epitomized by the campaign theme line, "Become one of us by becoming none of us," uses creative customized to each of the … Read the whole story
SPORTSJapanese ad giant Dentsu's U.S. arm is opening a dedicated sports marketing unit as it grows its business in an arena where it has … Read the whole story
