"We were trying to figure out how to link a branded message with a message about our sales event," says Infiniti's Ben Poore. "We … Read the whole story
1. Green Works (Clorox) 2. Burt's Bees 3. Tom's of Maine 4. SC Johnson 5. Toyota 6. Procter & Gamble 7. Walmart 8. Ikea … Read the whole story
The increase of consumer resiliency in food presents a significant challenge for marketers on two levels. Read the whole story
"This holiday season will be an experimental and watershed moment," says ABI industry analyst Michael Inouye. "At first, you only had one or two … Read the whole story
Grocery and mass are the channels where most shoppers expect to purchase green products, which means there's plenty of room for other types of … Read the whole story
HBO and W Hotels are teaming up for an innovative promotion for HBO's "Entourage," created by Civic Entertainment Group, which combines co-branding, brand extension … Read the whole story
The trio of new ads has the actor admonishing viewers not to auction fellow passengers' belongings and making sure photos in one's online gallery … Read the whole story