• automotive Custom Pub Added To Nissan-Backed Heisman Tour by Karl Greenberg

    Nissan will be the exclusive sponsor of the custom publication, which includes things like an interview with John M. Heisman, the grandnephew of the trophy's namesake; a gatefold poster showcasing every Heisman winner, and facts and figures. ...Read the whole story

  • spirits Patrón Club Leveraging Content Partnerships by Karlene Lukovitz

    The content-provider sites create and promote events, many of which are exclusive to Social Club members. The co-branded events, which in turn create more content, are also promoted in Patrón's member e-newsletter. Patrón segments its list to ensure that event invitations are matched to members' stated interests, such as music concerts. ...Read the whole story

  • electronics HP Heralds Creative Expression In New Promo by Aaron Baar

    The YouTube contest is the broadest for the site today, and has been localized for 21 countries. Each week during the six-week promotion, a panel of experts will select 20 videos as semifinalists, who will all receive an HP Artist Edition notebook. Twenty finalists (four from each week) will be eligible for a $40,000 grand prize. ...Read the whole story

  • retail Retailers Brace For Dreary Back-To-School Season by Sarah Mahoney

    A new survey released by America's Research Group and UBS Global Equity Research reports that 34.4% of parents are planning to spend less this year. And the reasons are hardly surprising: 41.8% says it's because they have less money, 40.5% say it's due to higher debt, and 8.2% say because they're worried about job loss. ...Read the whole story

  • hospitality La Quinta, Aaron's Partner For Cross-Marketing by Tanya Irwin

    Promotion of the partnership is still being determined, and could include signage at Aaron's stores and La Quinta properties. "Just think of the possibilities down the road with this continued partnership," Aaron's Mark Rudnick says. "There could be an Aaron's/ La Quinta race car or other exciting advertising to promote the partnership." ...Read the whole story

  • research Marketers Like Twitter More Than Consumers Do by Karl Greenberg

    Twitter's effectiveness as a marketing tool, they said, depends on consumers knowing what Twitter is, and why they should pay attention to it. "It is the advertisers and marketers who should play the lead role in promoting consumer education if they truly want to move Twitter beyond infancy and into its tween years," says Harris Interactive. ...Read the whole story

  • Who Eats The Most Rice? by

    Top 10 DMAs in which live adults who used rice in the last six months: 1 New York 2 New Orleans 3 Baton Rouge, La. ... ...More

my turn Advertisers Need to Make Some Noise by Bob McCurdy

It might be a good time for us to appreciate our sense of hearing and the influence and effective use of sound and audio can ... ...More

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