Marketing Daily
Wednesday, July 29, 2009
  • Study Finds U.S. Market For Cars From India, China

    Would-be owners tend to be young, well-educated, and affluent for their age, with good jobs, says AutoPacific. They tend to own Japanese or Korean ... Read the whole story

  • A Tale Of PR And Social Media

    Like any disruptive innovation, social media has come at a time when everything in our lives -- online and offline -- has changed so ... Read the whole story

  • Tequila Herradura Revamps Packaging

    The effort is being supported by a national advertising campaign via Draftfcb-Chicago. The print, out-of-home, point-of-sale and online push plays off of the lucky-charm ... Read the whole story

  • School Shoppers Looking Closely At Retail Value

    "Wal-Mart has spent the past decade getting the brand right for themselves," Brand Keys President Robert Passikoff says of consumers' continued preference for the ... Read the whole story

  • Consumers Consolidating Travel Loyalty Memberships

    "As business travelers are traveling less for the short term, marketers can really focus on these customers and focus on the retention of these ... Read the whole story

  • Pizza Inn Campaign Tweaks Family Discord

    A 30-second commercial, for example, features strange-looking, dressed-alike male adult twins eating in synchrony. The habit, observes their father, "was OK when you were ... Read the whole story