Marketing Daily
Wednesday, July 29, 2009
  • Study Finds U.S. Market For Cars From India, China

    Would-be owners tend to be young, well-educated, and affluent for their age, with good jobs, says AutoPacific. They tend to own Japanese or Korean … Read the whole story

  • A Tale Of PR And Social Media

    Like any disruptive innovation, social media has come at a time when everything in our lives -- online and offline -- has changed so … Read the whole story

  • Tequila Herradura Revamps Packaging

    The effort is being supported by a national advertising campaign via Draftfcb-Chicago. The print, out-of-home, point-of-sale and online push plays off of the lucky-charm … Read the whole story

  • School Shoppers Looking Closely At Retail Value

    "Wal-Mart has spent the past decade getting the brand right for themselves," Brand Keys President Robert Passikoff says of consumers' continued preference for the … Read the whole story

  • Consumers Consolidating Travel Loyalty Memberships

    "As business travelers are traveling less for the short term, marketers can really focus on these customers and focus on the retention of these … Read the whole story

  • Pizza Inn Campaign Tweaks Family Discord

    A 30-second commercial, for example, features strange-looking, dressed-alike male adult twins eating in synchrony. The habit, observes their father, "was OK when you were … Read the whole story