Marketing Daily
Wednesday, September 30, 2009
  • RETAIL
    7-Eleven Brings Japanime 'Domo' In-Store
    by Karl Greenberg

    Evan Brody, marketing manager for Slurpee and Big Gulp beverages tells Marketing Daily that the Domo program -- intended to appeal to 20-something and … Read the whole story

  • Who's Drinking Energy Beverages?
    by

    Top 10 DMAs in which reside adults who drank an energy drink in the past week: 1 Bakersfield, Calif. 2 Fresno/ Visalia, Calif. 3 … Read the whole story

  • COMMENTARY
    Storytelling Is An Art
    by Vanessa Horwell

    Good stories don't need to be packaged in special kits or on glossy paper to be effective. They just need to tell and, ultimately, … Read the whole story

  • RETAIL
    Halloween Is Seen Likely To Be A (Boo!) Bummer
    by Sarah Mahoney

    Young adults, typically the big spenders, are cutting back even more sharply: The average 18-24 year-old will spend $68.56 on the holiday, compared to … Read the whole story

  • FOOD
    Hostess Dangles $1M In Halloween Promotion
    by Karl Greenberg

    David Leavitt, VP of snack marketing at Hostess' parent, Interstate Brands Corp., says that while the company markets year around, "October is great time … Read the whole story

  • RESEARCH
    Some Categories May Be Vulnerable At Retail
    by Karlene Lukovitz

    Reducing assortments has become an "increasingly viable option" for retailers, and CPG companies are reporting serious concerns about potentially "losing a brand" to SKU … Read the whole story

  • FOOD
    Del Monte Sponsors Kids Recipe Contest
    by Tanya Gazdik

    The contest requires entrants to develop or modify an existing recipe to make it healthier using Del Monte brand fruits, vegetables or tomatoes as … Read the whole story