Evan Brody, marketing manager for Slurpee and Big Gulp beverages tells Marketing Daily that the Domo program -- intended to appeal to 20-something and … Read the whole story
Top 10 DMAs in which reside adults who drank an energy drink in the past week: 1 Bakersfield, Calif. 2 Fresno/ Visalia, Calif. 3 … Read the whole story
Good stories don't need to be packaged in special kits or on glossy paper to be effective. They just need to tell and, ultimately, … Read the whole story
Young adults, typically the big spenders, are cutting back even more sharply: The average 18-24 year-old will spend $68.56 on the holiday, compared to … Read the whole story
David Leavitt, VP of snack marketing at Hostess' parent, Interstate Brands Corp., says that while the company markets year around, "October is great time … Read the whole story
Reducing assortments has become an "increasingly viable option" for retailers, and CPG companies are reporting serious concerns about potentially "losing a brand" to SKU … Read the whole story
The contest requires entrants to develop or modify an existing recipe to make it healthier using Del Monte brand fruits, vegetables or tomatoes as … Read the whole story