• 7-Eleven Brings Japanime 'Domo' In-Store

    Evan Brody, marketing manager for Slurpee and Big Gulp beverages tells Marketing Daily that the Domo program -- intended to appeal to 20-something and younger consumers -- is the first promotion for 7-Eleven to be based on a character that doesn't come from a major film, sports or entertainment property. ...Read the whole story

  • Halloween Is Seen Likely To Be A (Boo!) Bummer

    Young adults, typically the big spenders, are cutting back even more sharply: The average 18-24 year-old will spend $68.56 on the holiday, compared to $86.59 last year and $81.91 back in 2007. "For them, this year's theme will be, 'How creative can I be, and how little can I spend?'" the National Retail Federation says. ...Read the whole story

  • Hostess Dangles $1M In Halloween Promotion

    David Leavitt, VP of snack marketing at Hostess' parent, Interstate Brands Corp., says that while the company markets year around, "October is great time period for the [cake] category and a great time for us; Halloween is such a wonderful event for the category because people love to give away Twinkies and cup cakes, so we try to embrace that in a really big way." ...Read the whole story

  • Some Categories May Be Vulnerable At Retail

    Reducing assortments has become an "increasingly viable option" for retailers, and CPG companies are reporting serious concerns about potentially "losing a brand" to SKU rationalization, reports VP Paul Weitzel in Bishop's latest Competitive Edge update, based on results of Bishop's 2009 Total Store SuperStudy. ...Read the whole story

  • Del Monte Sponsors Kids Recipe Contest

    The contest requires entrants to develop or modify an existing recipe to make it healthier using Del Monte brand fruits, vegetables or tomatoes as a primary ingredient. Incorporating healthy baking as part of their creation is encouraged. Consumer science teachers, civic group leaders, and even parents can use the contest to engage kids through a creative process with cooking. ...Read the whole story



Storytelling Is An Art

Good stories don't need to be packaged in special kits or on glossy paper to be effective. They just need to tell and, ultimately, sell ... ...More

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