• HTC Looks To Make The Mobile Phone Personal

    Noting that people have an emotional relationship with their phones, the campaign uses the word "you" to emphasize the company's brand promise. A newly redesigned Web site has the word written out in various styles, with explanations underneath them such as: "want to Tweet wherever you are" or "could use a good laugh." ...Read the whole story

  • Study: There's Money In Boomer Anxiety

    Retirees are concerned about being able to generate income that will last throughout their retirement. This gives financial companies, particularly those that previously focused on insurance, an opportunity to develop new products, but they must first address internal issues around operations and products, the Deloitte study advises. ...Read the whole story

  • U.S. Open Serves Up Mercedes Sponsorship

    Lisa Holladay, manager for brand experience marketing at Mercedes-Benz, says the partnership was the result of good timing, with Lexus' program ending and Mercedes wanting in. "The event is in our backyard, and it has the right target for us: 700,000 qualified prospects and customers who attend," she says. ...Read the whole story

  • Black Friday: How Much Will It Matter?

    Retailers, for the most part, will consider it a big win if they can sell at least as well as they did last year, Leon Nicholas, director of retail insight at Management Ventures, says, "We don't expect to see as many flashy price points, as more stores have locked in already-low pricing. I don't think we'll have the assortment we've had in the past." ...Read the whole story

  • Strong Signal: Verizon FiOS Adds Telco, Net Subscribers

    About 25% of customers eligible for Verizon's telco TV service have signed up, helping drive the number of subscribers higher in the third quarter, though growth rate slowed. Penetration rates grew for both telco and Internet subscribers. ...Read the whole story



8 Guaranteed Ways To Kill Your Brand

Throughout the recession, many marketers have relied on so-called "recession-survival" lessons to drive their strategies. Unfortunately, these aren't always lessons as much as they are ... ...More

A Domestic Hits The Mark

Lincoln's MKZ is perhaps the biggest surprise because it comes from a brand I had kind of relegated to an automotive nursing home. ...More

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