June 3 - 6, 2024
Tuesday, October 27, 2009
TELECOMNoting that people have an emotional relationship with their phones, the campaign uses the word "you" to emphasize the company's brand promise. A newly … Read the whole story
- COMMENTARY
Throughout the recession, many marketers have relied on so-called "recession-survival" lessons to drive their strategies. Unfortunately, these aren't always lessons as much as they … Read the whole story
FINANCIAL SERVICESRetirees are concerned about being able to generate income that will last throughout their retirement. This gives financial companies, particularly those that previously focused … Read the whole story
- COMMENTARY
Lincoln's MKZ is perhaps the biggest surprise because it comes from a brand I had kind of relegated to an automotive nursing home. Read the whole story
AUTOMOTIVELisa Holladay, manager for brand experience marketing at Mercedes-Benz, says the partnership was the result of good timing, with Lexus' program ending and Mercedes … Read the whole story
RETAILRetailers, for the most part, will consider it a big win if they can sell at least as well as they did last year, … Read the whole story
TELECOMAbout 25% of customers eligible for Verizon's telco TV service have signed up, helping drive the number of subscribers higher in the third quarter, … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Jeannie Hannigan - Little Leaf Farms, Senior Brand Manager
Andres Chumaceiro V - C.A. Ron Santa Teresa, Chief Operating Officer
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October 2 - 5, 2024
