Experts expect to see more marketers work the "Random Acts" thinking into their cause-related efforts. "It's a natural extension of the trend we've seen … Read the whole story
Top 10 DMAs in which reside adults who visited eBay in the past month: 1 Lexington, Ky. 2 Charleston/Huntington, W.Va. 3 Spokane, Wash. 4 … Read the whole story
The concepts and measurement tools are now firmly in place for the CMO and CFO to work together as one, in driving corporate profit … Read the whole story
According to comScore, 17% of consumers who said they were in the market for a smartphone said they were considering purchasing an Android-powered device … Read the whole story
Penney says it will open its doors at 5 a.m. on Dec. 26 -- the earliest in its history -- offering more than 100 … Read the whole story
"Home claims are typically far more complex than auto claims, and homeowners insurance claimants tend to have less knowledge of the specifics of their … Read the whole story
"Sears Virtual Gifts," running through Dec. 28, lets people send holiday gifts through an application on Facebook. When one sends a Sears Virtual Gift, … Read the whole story
Family chain concepts have tended to become "tired" over the years, few of the 18- to-34-year-olds who are the heaviest patronizers of restaurants choose … Read the whole story