• Yahoo Is Latest Brand To Join Random Acts

    Experts expect to see more marketers work the "Random Acts" thinking into their cause-related efforts. "It's a natural extension of the trend we've seen among companies to offer consumers choice through their cause programs," says Cone Inc.'s Sarah Kerkian. "It helps shift the consumer cause relationship from passive to active." ...Read the whole story

  • Verizon Ads Boost Android Phone Awareness

    According to comScore, 17% of consumers who said they were in the market for a smartphone said they were considering purchasing an Android-powered device in the next three months, compared with 20% who said they planned to purchase an iPhone. ...Read the whole story

  • JCPenney, Best Buy Ready Post-Holiday Sales

    Penney says it will open its doors at 5 a.m. on Dec. 26 -- the earliest in its history -- offering more than 100 doorbusters and 99-cent shipping on JCP.com. Sales circulars will feature "instant money" coupons for use in-store or online, shaving $10 off a $50 purchase. ...Read the whole story

  • People Happier With Auto Vs. Homeowners Claims

    "Home claims are typically far more complex than auto claims, and homeowners insurance claimants tend to have less knowledge of the specifics of their policy coverage than do auto claimants," said Jeremy Bowler, senior director of the insurance practice at J.D. Power & Associates. ...Read the whole story

  • Sears, Kmart Going Down To Wire, And Beyond

    "Sears Virtual Gifts," running through Dec. 28, lets people send holiday gifts through an application on Facebook. When one sends a Sears Virtual Gift, both sender and recipient can enter to win the actual gift from Sears. Ten pairs of prizes valued at over $24,000 will be given away, per the company. ...Read the whole story

  • Denny's CMO Shift Spotlights Family Format Challenges

    Family chain concepts have tended to become "tired" over the years, few of the 18- to-34-year-olds who are the heaviest patronizers of restaurants choose family formats, and these restaurants were not a part of the growing-up experience for growing Baby Boomer segments within the population, according to NPD's Bonnie Briggs. ...Read the whole story

  • Who Visits EBay?

    Top 10 DMAs in which reside adults who visited eBay in the past month: 1 Lexington, Ky. 2 Charleston/Huntington, W.Va. 3 Spokane, Wash. 4 Wilkes ... ...More



Financial Marketing Is Accelerating

The concepts and measurement tools are now firmly in place for the CMO and CFO to work together as one, in driving corporate profit and ... ...More

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