Marketing Daily
Friday, January 29, 2010
  • Beyonce Stars In Vizio's Super Bowl Spot

    The partnership with Beyonce and the Super Bowl spot shows Vizio's commitment to not taking "its foot off the throttle," says Laynie Newsome, Vizio … Read the whole story

  • Lessons Of AM Radio

    As it turns out, most of what I needed to know about succeeding with social media in the 2010s I first learned from AM … Read the whole story

  • Volvo Launches Ads For 'Open-Minded' Folks

    The first ad launched in January, and the second will hit the waves in February on cable and in cinema. The ads, under Volvo's … Read the whole story

  • Coke Unveils Integrated Super Bowl Platform

    Those who send virtual gifts on Facebook in the days leading up to the game are getting a 20-second sneak preview of one of … Read the whole story

  • Nearly 1/2 Of Smartphone Users Never Buy An App

    Meanwhile, more than a third of the survey respondents said they were frustrated with the cost of certain apps. At the same time, 29% … Read the whole story

  • Ford's Lincoln Division Takes The Grammys Stage

    Ford's Lincoln division is on the 52nd Grammy Awards this Sunday evening to promote the MKZ, MKT and MKS cars with a series of … Read the whole story

  • Girl Scouts Organization Is Going 'Viral'

    This year, the Girl Scouts are not only knocking on our doors to sell their cookies -- they're on YouTube. The video's purpose is … Read the whole story

  • Mintel: Credit Card Direct Mail Rises

    With a 47% increase in direct mail compared to third-quarter 2009, credit card issuers are showing increased confidence in the economy and a willingness … Read the whole story

  • Report: An Ugly Year For Beauty

    The Port Washington, N.Y.-based trade group says there was evidence of some recovery, as well as signs of growth at many price points. Smaller-size … Read the whole story