Friday, January 29, 2010
  • Beyonce Stars In Vizio's Super Bowl Spot

    The partnership with Beyonce and the Super Bowl spot shows Vizio's commitment to not taking "its foot off the throttle," says Laynie Newsome, Vizio co-founder and vice president of sales and marketing. "Beyonce is in an elite class of entertainers who are globally known and respected for their talent on stage and in front of the camera." ...Read the whole story

  • Volvo Launches Ads For 'Open-Minded' Folks

    The first ad launched in January, and the second will hit the waves in February on cable and in cinema. The ads, under Volvo's new brand campaign, "There's more to life than a Volvo. That's why you drive one" posits Volvo as a vehicle for those who live a rich, varied life. This campaign features music from Swedish artists Petter and Miss Li. The ads are also distinctly European in flavor and setting. ...Read the whole story

  • Coke Unveils Integrated Super Bowl Platform

    Those who send virtual gifts on Facebook in the days leading up to the game are getting a 20-second sneak preview of one of the two Coke Super Bowl ads. On game day, they will receive the full versions of both ads prior to the game's evening kick-off. After the game, all gift-givers will receive the full versions of both spots. The videos also will be available on file-sharing sites, including YouTube and Hulu. ...Read the whole story

  • Nearly 1/2 Of Smartphone Users Never Buy An App

    Meanwhile, more than a third of the survey respondents said they were frustrated with the cost of certain apps. At the same time, 29% said they were uncomfortable entering their credit card details to purchase them. "The mobile area is still developing. Pricing is still an issue and the consumer is still in the process of pronouncing himself," Aston Fallen, CEO of Asknet, says. "The payment element is and will remain an issue." ...Read the whole story

  • Ford's Lincoln Division Takes The Grammys Stage

    Ford's Lincoln division is on the 52nd Grammy Awards this Sunday evening to promote the MKZ, MKT and MKS cars with a series of commercials that have a music video feel. The ads include one whose soundtrack is a contemporary riff on David Bowie's "Space Oddity." The song, "Major Tom," by the band Shiny Toy Guns, is the soundtrack for the current Lincoln MKZ ads. ...Read the whole story

  • Girl Scouts Organization Is Going 'Viral'

    This year, the Girl Scouts are not only knocking on our doors to sell their cookies -- they're on YouTube. The video's purpose is not to "sell" cookies per se. Instead, it's to convey how the cookie proceeds are used to support worthy causes and, most important, how being a Girl Scout helps girls develop critical business and leadership skills. ...Read the whole story

  • Mintel: Credit Card Direct Mail Rises

    With a 47% increase in direct mail compared to third-quarter 2009, credit card issuers are showing increased confidence in the economy and a willingness to extend more consumer credit. Many top credit card issuers increased direct mail volume during the fourth quarter, but the biggest bumps compared to the same period of 2008 came from Chase (up 87%) and U.S. Bank (up 64%). ...Read the whole story

  • Report: An Ugly Year For Beauty

    The Port Washington, N.Y.-based trade group says there was evidence of some recovery, as well as signs of growth at many price points. Smaller-size women's fragrances, innovations in foundation and concealer, and anti-aging products. More evidence of that recovery showed up in the quarterly results of both Estée Lauder and P&G, which both beat industry expectations. ...Read the whole story

Lessons Of AM Radio

As it turns out, most of what I needed to know about succeeding with social media in the 2010s I first learned from AM radio back in the 1970s. ...More