Monday, February 22, 2010
  • Visa Connects With Olympics Congratulations

    "We know through research that the way consumers connect to the games is through the athletes and their stories," says Jennifer Bazante, head of global brand marketing for Visa. "It helps extend the window of the breakthrough moment for the athlete. It [also] helps keep the campaign fresh and relevant." ...Read the whole story

  • With Growing Financial Power, Black Outlook Is Rosy

    By 2013, the purchase power of African-Americans will reach $1.2 trillion, meaning nine cents out of every dollar spent in the U.S. will come from this group of consumers. Using data from several of its consumer and media divisions, Experian says African-Americans are also more optimistic about their financial situation than the general population. ...Read the whole story

  • Ben & Jerry's To Be Fully 'Fair Trade' By 2013

    "I see it as the rise of the social consumer," says Stacy Geagan Wagner, a spokesperson for TransFair USA, the nonprofit group that certifies ingredients as Fair Trade. "We have the ability to choose product A, which tastes great, or Product B, which also tastes great, but doesn't exploit anybody." ...Read the whole story

  • Milk Board Launches 'Mucho Más Que Leche'

    The campaign, by Long Beach, Calif.-based Grupo Gallegos, touts the nutritional benefits of milk with three 30-second Spanish-language spots: "Dentist" (Dentista), "Hair" (Pelo) and "Sports Drink" (Bebida Deportiva). The first two set up a conceit suggesting the product is toothpaste and shampoo, respectively. ...Read the whole story

  • Dinner-Out Declines: Economy Not Sole Factor

    In short, even before the recession, adults across age groups were making changes in how they addressed supper needs for their families and themselves. This, says NPD Group's Bonnie Riggs, points to a critical need for restaurant operators to focus on understanding and meeting the needs and motivations of their specific target demographics. ...Read the whole story

  • Toshiba, Foundation Encourage Recycling

    Toshiba America's digital products division has partnered with the National Cristina Foundation to encourage consumers to recycle used electronic equipment to schools and other non-profit organizations. ...Read the whole story

  • Cheesecake Factory Names New President

    The Cheesecake Factory Inc. has named Michael E. Jannini as its new president. Jannini was previously EVP and general manager of global brand strategy and innovation for Marriott International Inc. Jannini will oversee marketing, purchasing and quality assurance, as well as restaurant operations. The restaurant chain also announced that SVP operations David M. Gordon has been promoted to COO, and VP-talent Dina Barmasse-Gray has been promoted to SVP human resources. ...Read the whole story

  • JCPenney Beats Expectations

    Despite a tough year, JC Penney Co. says it still beat expectations. Sales for the fourth quarter slipped 3.6%,, and fell 4.5% on a same-store basis. And while net income declined due to a pension expense, income from continuing operations gained 27.9% to $454 million and increased 27.9% compared with $355 million in the same period a year ago. For the full year, total sales declined 5%, with comparable store sales easing 6.3%. ...Read the whole story

The City Of Slumped Shoulders

Why isn't Chicago's marketing community taking care of its home turf? ...More

  • 10 Steps To Global Advertising Success

    The aim for a worldwide campaign is for a balance of global brand consistency and authenticity, e.g., values, etc., with local market relevance, flexibility and precise target marketing of segments with the correct marketing mix and ...More