Friday, February 26, 2010
  • Suzuki Positions Kizashi As Affordable Sports Sedan

    Gene Brown, VP marketing at American Suzuki, predicts the company will get on shopping lists with "a really integrated multi-media presence that is not just a one-trick-pony campaign. If you have gobs of money, you can have the launch pivot on big TV buys at the expense of other media, but that's not our formula here." ...Read the whole story

  • Sprint Likens 4G Coverage To Web On The Go

    "We're getting to the point where the efficiencies gained through a national message are better than those gained through spot advertising," Chris Schaper, senior advertising manager, tells Marketing Daily. "We also really want to stake our claim as the leading 4G carrier in the space." ...Read the whole story

  • GE Launches Consumer Web Initiative

    "From a digital perspective, the difference between business-to-business and business-to-consumer is starting to vanish, and this supports the broader goals of the 'Healthymagination' effort, which we launched last May: Bringing better health to more people," Linda Boff, global director of marketing communications, tells Marketing Daily. ...Read the whole story

  • Hummer Is Going, Going But Not Gone Or Forgotten

    Jeremy Anwyl, CEO of Edmunds.com, says Hummer isn't like Oldsmobile, another GM brand that was shuttered, because buyers could easily find similar vehicles. He says that because Hummer is unique, resale value may even grow as production ceases. "The trick with this is that they are distinctive, the Harley-Davidson of SUVs if you like. ...Read the whole story

  • Auto Sales Recovering, But With A Glitch

    J.D. Power & Associates says February new-vehicle retail sales are expected to increase marginally compared with February 2009. The firm's predictions are based on real-time transaction data over 8,900 U.S. franchisees. ...Read the whole story

  • Samsung To Ship TVs With Skype Embedded

    Samsung's LED 7000 and 8000 series high definition televisions will ship with embedded Skype software, allowing users to make video and voice calls through their television sets, the companies have announced. ...Read the whole story

  • Safeway Posts $1.6 Billion Loss

    Safeway Inc. says it had a net loss of $1.61 billion for its fourth quarter, primarily due to a one-time goodwill impairment charge of $1.82 billion, related to the weak economy and two acquisitions. But even without the charge, net income would have been $209.1 million, down from $338 million in the same period a year ago. ...Read the whole story

  • Sales Up At Kohl's, But View Is Guarded

    Kohl's Corp. says its fourth-quarter profits jumped 27% to $431 million, and sales surged 8.5% to $5.7 billion, including an impressive same-store sales gain of 4.5%. Still, the Menomonee Falls, Wisc.-based chain is predicting smaller gains for the year ahead. ...Read the whole story

Who Entertains At Home?

Top 10 DMAs in which reside adults who entertained guests at home in the last year: 1 Minneapolis/ St. Paul 2 Detroit 3 Denver 4 St. Louis 5 Chicago 6 Madison, Wis. 7 Cleveland/ Akron (Canton), ...More

  • Social Media And Today's 'Marketing Athletes'

    For social media to continue growing up as a full-fledged, adult member of the marketing solution team, it must think and act more like a professional Olympian than an amateur marathoner. ...More