• Suzuki Positions Kizashi As Affordable Sports Sedan

    Gene Brown, VP marketing at American Suzuki, predicts the company will get on shopping lists with "a really integrated multi-media presence that is not just a one-trick-pony campaign. If you have gobs of money, you can have the launch pivot on big TV buys at the expense of other media, but that's not our formula here." ...Read the whole story

  • Sprint Likens 4G Coverage To Web On The Go

    "We're getting to the point where the efficiencies gained through a national message are better than those gained through spot advertising," Chris Schaper, senior advertising manager, tells Marketing Daily. "We also really want to stake our claim as the leading 4G carrier in the space." ...Read the whole story

  • GE Launches Consumer Web Initiative

    "From a digital perspective, the difference between business-to-business and business-to-consumer is starting to vanish, and this supports the broader goals of the 'Healthymagination' effort, which we launched last May: Bringing better health to more people," Linda Boff, global director of marketing communications, tells Marketing Daily. ...Read the whole story

  • Hummer Is Going, Going But Not Gone Or Forgotten

    Jeremy Anwyl, CEO of Edmunds.com, says Hummer isn't like Oldsmobile, another GM brand that was shuttered, because buyers could easily find similar vehicles. He says that because Hummer is unique, resale value may even grow as production ceases. "The trick with this is that they are distinctive, the Harley-Davidson of SUVs if you like. ...Read the whole story

  • Who Entertains At Home?

    Top 10 DMAs in which reside adults who entertained guests at home in the last year: 1 Minneapolis/ St. Paul 2 Detroit 3 Denver 4 ... ...More

Social Media And Today's 'Marketing Athletes'

For social media to continue growing up as a full-fledged, adult member of the marketing solution team, it must think and act more like a ... ...More

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