• Sharp Campaign Urges, 'You Have To See It, To See It'

    In addition to TV spots airing on national broadcast and cable networks, Sharp has also developed print and online advertising. Given how much of the advertising is meant to drive in-store traffic, Sharp has also developed an extensive in-store campaign, placing end caps in retail outlets, and training salespeople about the technology. ...Read the whole story

  • Scott's Miracle-Gro Amps Up Local Marketing

    In a bid to become the "global authority" in lawn and garden care, Scott's Miracle-Gro is focusing on consumers' own backyards, diverting more of its marketing muscle into local, specific efforts. Last year, it says, it prepared just two versions of point-of-purchase materials for its Western region, and this year there will be 17. ...Read the whole story

  • Red Bull Air Races Give Cirrus Global Platform

    This year, Cirrus Aircraft will be a highly visible sponsor for all eight races in the Red Bull championship -- an elite aviation competition conceived in 2001 by the think-tank of the Red Bull energy drink brand, which continues as the name sponsor. ...Read the whole story

  • Marriott Backs 'USA Today' Presence On iPad

    Marriott will sponsor USA Today's iPad presence for the first four months after the device's April debut, although it is unclear what the hotel chain's relationship will involve, such as inventory on the USA Today locale or other benefits. ...Read the whole story

  • Michigan May Cancel Summer Tourism Ads

    National cable TV ads were scheduled to start March 1, but had to be postponed due to the lack of adequate funding, says George Zimmermann, vice president for Travel Michigan. "Our media buyers are telling us that April is now sold out, and that May will be soon," he says. "If we are not on the air in May, we will have missed the summer travel planning season for this year." ...Read the whole story

  • Top 10 March Madness Cities

    These cities carry the highest percentage of residents who are likely to watch the NCAA men's basketball tournament. 1. Washington, D.C. Hometown of No. 3 ... ...More



Who Is Your Brand's Social Media Voice?

If you don't already have your brand story in place, that is the first step. It's an investment that will benefit all your marketing initiatives. ...More

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