• sports NBA Stretches Adidas Deal To Include Europe by Karl Greenberg

    Until now, Adidas has owned that distinction everywhere but Europe. But, starting with the 2010-11 NBA season, the sports apparel company will also handle NBA gear across the pond. Adidas in 2006 signed an 11-year global deal that put its apparel on all NBA players and also made the brand the official apparel provider of the WNBA and NBA D-League. ...Read the whole story

  • automotive Ford Goes All Custom For 'Idol' Final 12 by Karl Greenberg

    "A lot of what Ford does around 'Idol' is online," says Ford's Connie Fontaine. "We thought it was important to seed the idea in that first week of the top 12, then do integrations in music videos and with a very strong online integration as well. We want everything we do on air to feel relevant, credible and organic." ...Read the whole story

  • retail Q&A: Perfect Time For Manly Men Products? by Sarah Mahoney

    So far, the new product is sold in Meijers, the Midwestern grocery chain, and such hardware stores as Ace, True Value and Do it Best. "The timing, psycho-graphically, is ideal." Joseph DePreta is determined to see it launched nationally, and tells us about the journey so far. ...Read the whole story

  • electronics How Green Is My Appliance? Ask Green Bay, Wis. by Aaron Baar

    Marketers may may want to consider sponsoring a local race or other outdoor activity, have a presence at organic local markets and place ads near the coupons in Sunday papers, says Scarborough's Howard Goldberg. "We can see how the early adopters behave from the data. It's about getting the right message out and getting them in front of these consumers." ...Read the whole story

  • tourism Hilton, Southwest Rank Highest In Brand Equity by Tanya Irwin

    Hilton Hotels and Southwest Airlines rank highest in brand equity in their categories, according to market research firm Harris Interactive's 2010 EquiTrend study. The annual brand equity study measures over 1,000 brands across 42 categories, five of which focus on travel and tourism. ...Read the whole story

  • food 'Real Women' Drive Philly Cream Cheese Digital by Karlene Lukovitz

    Kraft Food's Philadelphia Cream Cheese is teaming with Food Network star Paula Deen to launch "Real Women of Philadelphia," an online community to be led by "real life" cooks/hosts chosen via an online video and live cook-off competition. ...Read the whole story

  • Who Goes To Casinos? by

    Top 10 DMAs in which reside adults who visit a casino in the past year: 1 Las Vegas 2 New Orleans 3 Fresno/ Visalia, Calif. ... ...More

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