Monday, April 19, 2010
  • Golfsmith: Improve Your Game ...Guaranteed!

    Specialty retailer Golfsmith, based in Austin, Tex., is looking to lure more golfers back to the greens with a first-ever money-back offer, introducing it with a new TV and radio campaign from GSDM Idea City: If the clubs you buy don't improve your game within 90 days, you get full in-store credit toward another set. Matt Corey, SVP/ marketing and business development, tells Marketing Daily about how the new campaign evolved. ...Read the whole story

  • Infiniti Targets Adventurous With Sensual Series

    Invitees are not culled from the lists of current Infiniti owners, but are subscribers to American Express publications that Infiniti deemed ideal potential conquests. "We are working with American Express to use some of their customers from magazines like Food & Wine, Travel and Leisure, or Golf," says Infiniti's Kathy Roznowski. "It's less about loyalty, more about introduction of Infiniti to people who may know who we are but right now are not putting us on their lists." ...Read the whole story

  • Burt's Bees Asks Consumers To 'Find Your Burt'

    Burt's Bees is promoting the microsite via social media, including its company Facebook page. The company is planning Earth Day events in New York City. On April 22 in NYC's Union Square, Burt lookalikes will hand out samples as well as free "Burt" beards and hats. ...Read the whole story

  • PepsiCo, Microsoft Team For Soccer Advergame

    The companies will promote the game through the Windows properties, as well as through on-pack and in-store retail promotions from PepsiCo. The effort is aimed specifically at the international soccer-loving audience and will run in 14 international markets, including Europe, the Middle East and South America. It was unknown whether the program would be promoted or even available in the United States. ...Read the whole story

  • Chevy Takes The Local Route For MLB

    Chevrolet's Phil Caruso says baseball is the biggest platform Chevy uses to promote core cars and crossovers. "The baseball fan indexes very high in midsize cars and crossover SUVs," he says. "You will see Silverado more from a divisional statement standpoint, so our focus will be primarily vehicles like Malibu, Equinox and Traverse." ...Read the whole story

  • 1-800 Flowers To Sponsor PCH Games

    1-800-Flowers is one of the marketers on board for the Publishers Clearing House new advertiser-sponsored online games tournament. PCH planned to announce the games tournament initiative today (April 19) at Ad-Tech San Francisco. Sponsorship exposes a brand to more than eight million targeted loyal PCH site visitors and drives an estimated 200,000 potential customers per tournament to an advertiser's Web site, according to PCH. Tournament games include Mahjongg and Solitaire. In February 2010 PCHGames.com had 16 million game plays, 1.6 million unique visitors, 5 million visits and 28.8 million page views. Tournaments are developed in conjunction with casual game developer ... ...Read the whole story

The Re-Invention Economy

Much change awaits in the weeks and months ahead. How astute brands recognize and respond to these changes will predicate much of how the future will unfold and whether the re-invention economy becomes synonymous with idle ...More