Marketing Daily
Tuesday, April 20, 2010
  • CMO Study: Customer Analytics Top Priority

    Improved customer targeting and conversion via analytics, enhanced digital marketing structures and capabilities, greater alignment between marketing and sales, and greater accountability will be ... Read the whole story

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  • Must-Have Vs. Want

    People feel happy when a product or store authentically displays it understands who the consumer is as a person. Read the whole story

  • Buick To Advertise On iPad App

    Buick says it will be one of only six companies to advertise on The Wall Street Journal's new application for Apple's iPad. The ads, ... Read the whole story

  • At Hasbro And Mattel, The Toys Are Back

    "Consumer spending will continue to do well for toys," Gerrick Johnson, an analyst who follows the toy industry for BMO Capital Markets, tells Marketing ... Read the whole story

  • Benadryl, National Parks Partner For Web Series

    Benadryl and the National Park Foundation have teamed up to create a short Web series that pits two families against each other to win ... Read the whole story

  • Earthbound Farm's 'Greenman' Leads Organic Mission

    Earthbound Farm is complementing a brand new series of quirky Greenman videos with a reusable bag giveaway, eco-charity donations, and tips from the company's ... Read the whole story

  • J.D. Power 'AIMS' To Track Social Media

    When J.D. Power and Associates (JDP) acquired Web intelligence firm Umbria in 2008, the Westlake Village, Calif. market research firm was staking a claim ... Read the whole story

  • Bank Of America Sponsorship Includes Mini-Docs

    Bank of America is lending some unusual advertising/programming help to the cable network History for its massive 12-hour series "America: The Story of Us." ... Read the whole story