Friday, April 23, 2010
  • America To Spend More On Mom

    Aw, Mom, we really love ya: The typical consumer is planning to spend a little more on Mother's Day this year, with the National Retail Federation reporting that consumers are planning to spend about $126.90 on gifts, cards and celebrations. ...Read the whole story

  • Autos See Lower Incentives, Slightly Higher Sales

    April is winding down, which means automotive industry watchers in the U.S. are pulling out the Ouija boards to try to get an early fix on April new-vehicle sales volume. ...Read the whole story

  • Barnum's Animals Crackers Go Designer For A Cause

    Kraft Foods' Barnum's Animals Crackers are benefiting endangered Asian tigers -- as well as the brand's sales and image -- via a limited-edition, Lilly Pulitzer-designed package and a $100,000 contribution toward protecting the animals. ...Read the whole story

  • 2010: The Year Of The E-book

    The makers of e-book readers are pulling out the marketing stops -- Amazon's Kindle has been airing TV ads recently; Barnes & Noble is launching a major campaign to promote the Nook, and then there's the iPad -- but it still might be awhile before the platform catches on with consumers. ...Read the whole story

  • Americas Best Value Inn Goes Green

    Vantage Hospitality Group announced that all of its nearly 900 Americas Best Value Inn and Canadas Best Value Inn properties throughout North America will carry biodegradable packaging in their guest rooms, including shampoo, body lotion and bath soap. ...Read the whole story

  • NHL Expands Social Networking

    The National Hockey League has launched the next phase of its long-term strategy of taking hockey beyond the NHL.com hub to social-media and complementary sites. The League has begun using new Facebook tools that it hopes will make NHL fans advocates and promulgators of league content and opinions. ...Read the whole story

  • How Nickelodeon Moved To A One-Brand Strategy

    Family values prompted Nickelodeon's move to a one-brand strategy last year after internal research revealed that the first generation of viewers turned into parents. The audience for the 30-year old brand had grown much larger than the company expected. ...Read the whole story

Who Goes To Adult Ed?

Top 10 DMAs in which reside adults who participated in adult continuing education in the past year: 1 Green Bay/ Appleton, Wis. 2 Raleigh/ Durham, N.C. 3 San Francisco/ Oakland/ San Jose 4 Milwaukee, Wis. 5 ...More