Wednesday, April 28, 2010
  • 16 Sign On To N.Y.'s Salt Reduction Initiative

    Last week's release of an Institute of Medicine report supporting creation of Food and Drug Administration sodium regulations for packaged and restaurant foods, phased in over an unspecified timetable, added urgency to companies' efforts to avoid such regulation by accelerating voluntary efforts and the public profile of such efforts. ...Read the whole story

  • Pop-Up Power: Retail's Recession Invention

    Temporary retail locations offer consumers the insider-y thrill of a sample sale and whiff of an unexpected bargain -- like a flea market or yard sale, from a single retail brand. We asked Christina Norsig, a pop-up pioneer and CEO of PopUpInsider, a portal that connects brands to the right real estate, to explain the attraction. ...Read the whole story

  • Tone, Epic Partner For Music-Oriented Web Effort

    The Tone VideoBox operates like a "modern-day online version of the juke box," says Richard Shore, chief operating officer of RedLever, the branded content company that developed the technology and partnership. Through the tool, which operates like an expandable banner ad, consumers can see videos from top artists, as well as other content such as behind-the-scenes footage and artist interviews. ...Read the whole story

  • Bill Stewart To Be First NBCU CMO-In-Residence

    The quarterly program will tap the expertise of former chief marketing officers from major corporations. The ex-CMOs will work with the Integrated Sales Marketing team to "leverage NBCU's portfolio of assets to create customized, innovative, insights-driven programs tailored to meet clients' business objectives." ...Read the whole story

  • Breyers Yogurt Names James Nolan CEO

    Nolan joined Sara Lee in 2005 as a corporate SVP and CEO for its now $2.1-billion foodservice division, where he helped drive revenue and margin growth by introducing sales, marketing, supply chain and consolidating strategies. Nolan's three decades of food industry experience also include executive positions at PepsiAmericas, Inc. ...Read the whole story

  • Great Wolf Resorts Teams With L'il Critters

    Children's nutrition will be at the forefront of the partnership through several initiatives, including a "My Healthy Habits" video contest that will award a family with a three-night vacation package to Great Wolf Lodge. In addition, L'il Critters will be promoted through Wolf Tracks, Lodge Life Guides, sampling, social media and electronic communications. ...Read the whole story

  • Visa Strengthens Online Transaction Security

    Credit card giant Visa has become the latest company to change its procedures in response to a Senate investigation into whether consumers were being duped into signing up for paid membership programs. The financial company said Tuesday that it will now require consumers to re-enter their credit card numbers online before processing payment. ...Read the whole story

Social Lubricant For Frictionless Web

From a business perspective, welcome to the new age of networking. We no longer market to people, we market through people. ...More

  • Why PR, Start-Ups Don't Always Mix

    I ask start-ups everywhere to think before they turn to PR as a complete solution for all their immediate sales and marketing needs. ...More