• food Oscar Mayer Auctions Wienermobile Adventure by Karlene Lukovitz

    Now through June 4, the Kraft Foods brand is giving everyone the opportunity to bid on eBay for a "Ride Shotbun in the Wienermobile" package. The package includes use of the vehicle for a day, a catered Oscar Mayer cookout for 50 (complete with a grill, cooler and other accoutrements) and a year's supply of the hot dogs. ...Read the whole story

  • airlines Virgin Atlantic Improves Web Performance, Tracking by Tanya Irwin

    "We made the investment in TagMan for its benefits in pure tag management and to free us from the bonds of incumbent technology providers such as ad servers," says Virgin Atlantic's Veronica Brown. "But, to be able to say that this investment delivers a return of more than 40 times on CPA commission duplication alone is fantastic." ...Read the whole story

  • retail Bridgestone Gets NHL Winter Classic For 5 Years by Karl Greenberg

    "The key is that it's truly a North American partnership, because we translate strongly in the Canadian marketplace. In past years [with Bridgestone's involvement in The Winter Classic], they were getting one-offs. Now, they will leverage the association over the course of the entire year," says the NHL's Keith Wachtel. ...Read the whole story

  • research Deloitte: More To Travel Over Holiday Weekend by Karl Greenberg

    People are using mobile devices to plan travel. Ten percent of respondents said they used a hotel application on a Web-enabled smartphone. Respondents who have used a hotel application have used it to: book a room, access their loyalty program account, view/modify/cancel an existing hotel room reservation, pay a hotel bill, check in and check out. ...Read the whole story

  • retail American Eagle Outfitters Bullish On Teen Denim by Sarah Mahoney

    Aerie, its lingerie concept, is doing well. "It's a brand with tremendous promise," says CEO Jim O'Donnell, and will be expanded to "become a full lifestyle brand," including personal care and loungewear. Similarly, he says 77Kids, an online brand, "is gaining traction," and that nine brick-and-mortar stores will open this year, fewer than initially forecast. ...Read the whole story

insights Give The Brand A Personality by Len Stein

The more people can relate to the brand as a distinctive, trust-worthy personality, the more approachable it will become and a deeper customer relationship will ... ...More

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