Friday, May 28, 2010
  • Redbox, Pepsi, Kroger Team Up For 'Movie Night'

    While giving away freebies may seem like an odd way for Redbox to boost revenues, "rewarding consumers with a free rental code is a great way to encourage trial as well as build loyalty with our existing customers," says a spokesperson. "We believe that once consumers have had an opportunity to experience the value and convenience of Redbox, they will continue to visit our kiosks." ...Read the whole story

  • Household Cleaners Get Greener All The Time

    A report from Packaged Facts says eco-friendly is where the opportunity is, with products offering ideological, practical and functional benefits. The report says that while green cleaners accounted for just "a small sliver" of the overall household cleaner market last year, "more and more consumers will make cleaning a lifestyle choice rather than simply a sanitary chore, pushing green cleaners from the fringe into the mainstream." ...Read the whole story

  • Firm Finds 20% Of Drivers Are Unfit For Roads

    The 2010 GMAC Insurance National Drivers Test indicates that nearly one in five licensed drivers -- roughly 38 million Americans -- would not pass a written drivers' test exam if taken today. Kansas drivers ranked first in the nation with an 82.3% average score, while New York drivers ranked last, with a 70% average score. ...Read the whole story

  • Average Spend On Virtual Goods Up 14% In '10

    Most people are buying them from within online games (57%), followed by official Web sites outside games or virtual worlds (38%), and e-commerce sites like PlaySpan, (16%). Not surprisingly, young men 18 to 24 make up the single biggest demographic among virtual goods buyers, at 31%. Nearly a quarter (23%) of boys 8 to 11 and 12 to 17 each were also customers. ...Read the whole story

  • With Sales Up 22%, Tiffany Steps Up Marketing

    The retailer increased its marketing spending increased in the quarter, and he says that as a result of the rosy results, "we are taking advantage of opportunities related to store expansion, new product introductions and expanded marketing communications in order to grow Tiffany's worldwide presence and market share." ...Read the whole story

  • Haier, Weather Channel In Cross-Platform Ads

    Haier America is launching a cross-platform advertising campaign with The Weather Channel Companies to promote the company's full line of air conditioners and home comfort products. The campaign includes a new television commercial, online banners, mobile Web banners and a radio spot. Haier will be promoting eco-friendly air conditioners and dehumidifiers beginning May 27, and running until mid-July. ...Read the whole story

  • McDonald's Blyth Moves To Fleishman-Hillard

    In his new position, Blyth will be based in Fleishman-Hillard's Dallas office, where his primary role will be to provide senior client counsel and oversee strategic initiatives for the agency's top clients. ...Read the whole story

  • KitchenAid To Sponsor Senior PGA

    The KitchenAid sponsorship will begin with the 2011 Senior PGA Championship, at Valhalla Golf Club in Louisville, Ky., and includes Senior PGA Championships in 2012 and 2014 to be hosted at The Golf Club at Harbor Shores in Benton Harbor, Mich., which is the headquarters of KitchenAid. The Championship dates and the site of the 2013 Senior PGA Championship will be announced at a later date. ...Read the whole story

What Do W Hotel Visitors Like To Do?

Percentage of W Hotel visitors more likely than the average American to: 1 Be a member of a frequent flyer program +278 % 2 Go to museums +274 % 3 Connect to the Internet using a ...More

  • Farewell To Wes Brown

    We took a walk, had coffee, talked about Coda. Seeing him in person was astonishing. ...More