• Mintel: Plan Now For Coming Menu Transparency

    "There is a concern that healthy menu items may not sell, but there is also a danger in having a calorie-laden menu when the calorie count law starts taking effect," says Mintel's Eric Giandelone. "There may be some initial consumer shock at the calorie counts, and chains may have to start listing lower-calorie options or smaller portion sizes to help diffuse this unpleasant surprise." ...Read the whole story

  • Subaru Badges Reward Owners' Lifestyles

    The effort is part of a larger loyalty strategy. "We plan to evolve it into our version of a 'frequent flyer' program, so that, based on your interaction with the brand [both at retail and online], you can earn things," Subaru's Kevin Mayer tells Marketing Daily. "It's one of those things where one might be able to earn rewards points." ...Read the whole story

  • Hulk Hogan Teams Up With Loan Company

    Currently signed to Total Nonstop Action Wrestling, Hogan has maintained popularity since the mid-'80s as the all-American, working-class hero character Hulk Hogan in the World Wrestling Foundation (now known as World Wrestling Entertainment). ...Read the whole story

  • Study: How Recession Shaped 'Consume Less'

    Even as consumers show more willingness to spend, a new study reports that hyperconsumerism may really be dead -- and the recession isn't the only thing that killed it. In fact, marketers themselves, with their endless brand proliferation, are a main reason that consumers around the world are backing off their old spending habits. ...Read the whole story

  • Kia Turning Attention To Digital, Mobile

    VP/Marketing Michael Sprague notes that 39% of users of Cars.com accessed mobile devices from dealership lots. "Since one in two phones today are smartphones, our biggest challenge, at least in this area, is how to communicate with consumers on mobile platforms." ...Read the whole story

  • Who Lives In A Custom-Built Home?

    The Top 10 DMAs in which reside adults who live in a custom-built home: 1 Champaign & Springfield/ Decatur, Ill. 2 South Bend/ Elkhart, Ind. ... ...More



The IPad Is Changing Media Buying

Technology is the driving force of consumer consumption and these four items need to be considered when planning campaigns. ...More

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