Marketing Daily
Monday, June 21, 2010
  • RESTAURANTS
    Mintel: Plan Now For Coming Menu Transparency
    by Karlene Lukovitz

    "There is a concern that healthy menu items may not sell, but there is also a danger in having a calorie-laden menu when the … Read the whole story

  • Who Lives In A Custom-Built Home?
    by

    The Top 10 DMAs in which reside adults who live in a custom-built home: 1 Champaign & Springfield/ Decatur, Ill. 2 South Bend/ Elkhart, … Read the whole story

  • COMMENTARY
    The IPad Is Changing Media Buying
    by Alex Matjanec

    Technology is the driving force of consumer consumption and these four items need to be considered when planning campaigns. Read the whole story

  • AUTOMOTIVE
    Subaru Badges Reward Owners' Lifestyles
    by Karl Greenberg

    The effort is part of a larger loyalty strategy. "We plan to evolve it into our version of a 'frequent flyer' program, so that, … Read the whole story

  • FINANCIAL SERVICES
    Hulk Hogan Teams Up With Loan Company
    by Tanya Gazdik

    Currently signed to Total Nonstop Action Wrestling, Hogan has maintained popularity since the mid-'80s as the all-American, working-class hero character Hulk Hogan in the … Read the whole story

  • RETAIL
    Study: How Recession Shaped 'Consume Less'
    by Sarah Mahoney

    Even as consumers show more willingness to spend, a new study reports that hyperconsumerism may really be dead -- and the recession isn't the … Read the whole story

  • AUTOMOTIVE
    Kia Turning Attention To Digital, Mobile
    by Karl Greenberg

    VP/Marketing Michael Sprague notes that 39% of users of Cars.com accessed mobile devices from dealership lots. "Since one in two phones today are smartphones, … Read the whole story