• automotive Kia Preps Tour, Facebook Effort for Soul by Karl Greenberg

    The latter involves a mash-up program using the hamsters from the new "This or That" ad campaign and the online gaming page PetVille, where players can take care of virtual pets. The program lets Facebook users make mash-ups -- self-edited versions using a cut-and-paste program -- of the ad and then share their creations with friends. ...Read the whole story

  • beverages Eight O'Clock Coffee's N.Y. Promo Celebrates WOM by Tanya Irwin

    On June 28, commuters passing through Grand Central Terminal will have a unique opportunity to put in a good word about the great taste of Eight O'Clock Coffee -- and a chance to win one of eight iPads and other prizes throughout the day. ...Read the whole story

  • research ANA: Events, Sponsorship Metrics Are Inadequate by Karlene Lukovitz

    Nearly 8 in 10 respondents said that the need for validated sponsorship/events marketing results has increased in the past two years because of the need to justify expenditures to senior personnel. Yet, 65% are not taking all of the steps needed to measure results adequately. ...Read the whole story

  • cause-related Group Urges Mothers To Avoid 'Booby Traps' by Aaron Baar

    "Everybody likes to have a laugh," says Best for Babes co-founder Bettina Forbes. While many ads promoting breastfeeding take a heavy-handed approach that virtually shames a mother into breastfeeding, Forbes hopes the lighthearted approach shows the subject can be handled wryly. ...Read the whole story

  • automotive Aprilia Vid Mocks Out BMW Table Trick by Karl Greenberg

    An Aprilia RSV4 motorcycle rolls into a dingy garage where a table for six is set on white linen. The bike gets hooked up and, as in the BMW spot, takes off. But the Aprilia fails, pulling half the dishes off the table. A super comes up: "Tricks are not our talent ...," followed by footage of Aprilia racing bikes winning Moto GP events, "... winning is our talent." ...Read the whole story

  • Who Goes Bowling? by

    Top 10 DMAs in which reside adults who went bowling in the last 12 months: 1 Detroit 2 Salt Lake City 3 Chicago 4 Las ... ...More

advice Market Research Should Get Back To Its Roots by Bill Alberti

Today's market researchers need to better connect the insight they produce with the impact they create for the business. ...More

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