Tuesday, June 29, 2010
  • Mountain Dew Lets Fans Plan Tour, Events

    "I've been doing event marketing for 20 years," says Motive's Matt Statman. "This experience was a game changer. Tapping the 'collective intelligence' by turning decisions over to consumers resulted in far more opportunistic and meaningful engagement. The loyalty- and community-building results were huge. I'll definitely be thinking about using the core concept for future campaigns." ...Read the whole story

  • Goodwill Looks To Measure Donation Effect

    The effort also includes a new "Donate" icon, a "D" with recycle-style arrows around it. The symbol will start appearing on products with the hope that it will become "the universal symbol of donating." Goodwill's Donate Challenge, which officially launches the "Donate Movement," calls on people to donate to their local Goodwill store or drop-off bin, and visit donate.goodwill.org to learn how donations become valuable community services. ...Read the whole story

  • State Farm Targets 18-25 With 'Magic Jingle'

    State Farm Director of Marketing Tim Van Hoof tells Marketing Daily, "Online is in the works, and there will be more unfolding across a variety of platforms in the coming weeks and months." New TV spots with the same theme will break in the fall, he adds. Depending on how comedian Ben Posner resonates with consumers, his presence could be expanded to social media, he adds. ...Read the whole story

  • Young Women Most Optimistic About Recovery

    While Gen Y (especially women), dual-income couples with no kids, and financially secure empty-nesters are most likely to say they intend to spend more in the year ahead, there's still plenty of evidence that in many areas, Americans are determined to keep their belts extra-tight. ...Read the whole story

  • Fla. County Busy Selling Unspoiled Beauty

    The campaign uses a "fresh TV" approach wherein a raft of TV spots was shot and began airing in one day as a crisis-TV effort to get the message out in peak tourism season. It touts the destination with a message that the beaches are clean and there's no oil in sight. The national effort, "Still Pristine," will ultimately comprise nine humorous 30-second spots airing on one national network and cable and on in-state television markets. ...Read the whole story

  • Norwegian Cruise Line Partners With Svedka Vodka

    Inspired by the original ice bars and ice hotels in Scandinavia, Norwegian claims this is the cruise industry's first true ice bar. This frozen chamber is set in changing hues of blue, green and purple LED lighting that simulates the Northern Lights and creates a distinctive arctic atmosphere. ...Read the whole story

  • Ford, Hyundai Up; Toyota, Honda Down At KBB.com

    Hyundai's share of new-car shopper activity has increased 70% from May 2009 to May 2010, and the brand now holds 6% of the total new-car shopping activity on kbb.com (up from just 4.6% in January 2010). KBB says the interest is being driven by the Sonata and Tucson models. The company is running its largest campaign to date to support Sonata. ...Read the whole story

  • AutoTrader.com Inks Deal With Philly Newspapers

    The Atlanta-based AutoTrader says local-media deals enhance its vehicle listings in local markets and create additional branding opportunities. "The partnerships also provide these media companies with an easy and efficient classified auto listings solution that makes their properties more robust and valuable to their local readers, viewers and listeners," said a company statement. ...Read the whole story

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  • Zuckerberg Was Partly, Right And Wrong

    Publishers and advertisers should focus every effort on delivering a personalized experience to users. But they should first ask people in a clear and transparent way if they are willing to give up their personal informat ...More

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