Marketing Daily
Tuesday, June 29, 2010
  • BEVERAGES
    Mountain Dew Lets Fans Plan Tour, Events
    by Karlene Lukovitz

    "I've been doing event marketing for 20 years," says Motive's Matt Statman. "This experience was a game changer. Tapping the 'collective intelligence' by turning … Read the whole story

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  • COMMENTARY
    Zuckerberg Was Partly, Right And Wrong
    by Zephrin Lasker

    Publishers and advertisers should focus every effort on delivering a personalized experience to users. But they should first ask people in a clear and … Read the whole story

  • RETAIL
    Goodwill Looks To Measure Donation Effect
    by Karl Greenberg

    The effort also includes a new "Donate" icon, a "D" with recycle-style arrows around it. The symbol will start appearing on products with the … Read the whole story

  • FINANCIAL SERVICES
    State Farm Targets 18-25 With 'Magic Jingle'
    by Tanya Gazdik

    State Farm Director of Marketing Tim Van Hoof tells Marketing Daily, "Online is in the works, and there will be more unfolding across a … Read the whole story

  • RETAIL
    Young Women Most Optimistic About Recovery
    by Sarah Mahoney

    While Gen Y (especially women), dual-income couples with no kids, and financially secure empty-nesters are most likely to say they intend to spend more … Read the whole story

  • TOURISM
    Fla. County Busy Selling Unspoiled Beauty
    by Karl Greenberg

    The campaign uses a "fresh TV" approach wherein a raft of TV spots was shot and began airing in one day as a crisis-TV … Read the whole story