• Prestone: We're Not Just For Winter Anymore

    "We looked at the market landscape and saw that, though we are a seasonal product, we have the same distribution as motor oil," says Sam Martin, Prestone's product manager for global coolants. "So much of sales is four months every year, so we wanted to see how we could expand that horizon a little bit." ...Read the whole story

  • Nielsen: Time To Recommit To Boomers

    "There is practically no segment or category out there where Boomers aren't a significant audience, even across technology, including cell phones and computers. They may not be the first ones in the door when a new product comes out, but it's close," says Doug Anderson. "They are purchasing at rates just as high as other segments, and because they are often buying for their kids, many are double-dipping." ...Read the whole story

  • American Family Renews Entertainment Plan

    A new relationship with WildTangent includes a Latino financial advice microsite and an insurance-focused social simulation game. The program integrates entertainment and education to engage consumers with the brand, its products and its agents. ...Read the whole story

  • Independent Closings Drive Overall 1% Unit Loss

    Visits to U.S. restaurants declined by 3% during the year ending in May, compared to a year ago, according to NPD CREST tracking data on usage of commercial and noncommercial foodservice outlets. Moreover, consumer spending in restaurants declined by 1% -- the first dollar decline recorded since NPD began its foodservice industry tracking in 1976. ...Read the whole story

  • ABI: No Mobile Plan? It's Time To Get One

    Even the use of more "traditional" advertising is up via mobile devices. According to ABI, 28% of 2010 consumers viewed a commercial while watching video, compared with 20% in 2008. "In the coming months, this will change as more marketers grasp the significance of this changing behavior, and move budgets into mobile -- especially those chasing a branding lift," according to the report. ...Read the whole story

  • Ford Intros Database Service For Dealers

    The division is offering the Targeted Marketing solution to Ford, Lincoln and Mercury dealers for a significant cut in price -- $599 per month, which FordDirect says is 40% to 60% below what such services usually cost for dealers. Ford says sales from FordDirect Internet referrals represent nearly 20% of Ford Motor retail sales. ...Read the whole story

  • Who Owns A Nintendo Wii?

    Top 10 DMAs in which reside adults who own a Nintendo Wii: 1 Philadelphia 2 St. Louis 3 Salt Lake City 4 New York 5 ... ...More



Can BP Survive As A Brand?

The most likely outcome is that BP will become an acquisition target -- preferably by a competitor with a better safety record. ...More

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