Marketing Daily
Monday, August 23, 2010
  • New Kotex Effort Dangles Undie 'Makeunder'

    Aida Flick, brand director at Kotex, tells Marketing Daily the effort is a continuation of a program that started last fall with the "Panty ... Read the whole story

  • Social Media: It's Time To Drive The ROI

    Very soon, marketers will be able to report to the CMO and CFO that social media ROI is higher than expected and even higher ... Read the whole story

  • Egg Recall: More Pressure To Pass Safety Act

    Legislation already passed in the U.S. House but awaiting action in the Senate (S.510) would increase the FDA's oversight of producers/processors and give the ... Read the whole story

  • Search Marketing Enhances CPG Food Brands

    For CPG food marketers who are just starting to think about search marketing or who are just testing out the waters, consider the following ... Read the whole story

  • HSBC Is Top Sponsor Of 'New Yorker' Event

    The bank's brand print and out-of-home ads have been featuring unusual factoids about global business such as "Only 4% of American films are made ... Read the whole story

  • Truth Campaign: Watch Out for Zombies

    Nicole Dorrier, senior director, youth prevention marketing at the Legacy Foundation, says MTV and Truth first teamed up in 2006. "What we found is ... Read the whole story

  • Pepsi Bottlers Add Digital To Media Mix

    "The initial thought behind this was knowing that digital has become a more important channel for consumers," says Katie Hannify, a media manager at ... Read the whole story