Aida Flick, brand director at Kotex, tells Marketing Daily the effort is a continuation of a program that started last fall with the "Panty … Read the whole story
Very soon, marketers will be able to report to the CMO and CFO that social media ROI is higher than expected and even higher … Read the whole story
Legislation already passed in the U.S. House but awaiting action in the Senate (S.510) would increase the FDA's oversight of producers/processors and give the … Read the whole story
For CPG food marketers who are just starting to think about search marketing or who are just testing out the waters, consider the following … Read the whole story
The bank's brand print and out-of-home ads have been featuring unusual factoids about global business such as "Only 4% of American films are made … Read the whole story
Nicole Dorrier, senior director, youth prevention marketing at the Legacy Foundation, says MTV and Truth first teamed up in 2006. "What we found is … Read the whole story
"The initial thought behind this was knowing that digital has become a more important channel for consumers," says Katie Hannify, a media manager at … Read the whole story