Marketing Daily
Wednesday, September 22, 2010
  • Sprint Creates 'Epic' Campaign

    "Movies capture the imagination of everyone. It's the upper echelon of video entertainment," Marc Davis, group manager of national advertising, tells Marketing Daily. "The ... Read the whole story

  • Who Owns A Dog?

    Top 10 DMAs in which reside adults who have a dog in their household: 1 Tulsa, Okla. 2 Oklahoma City, Okla. 3 San Antonio, ... Read the whole story

  • Where Is UR Txt Msg Strategy?

    The time has come to fill this void. It is time to speak the new language of the consumers, to embrace interactive text messaging ... Read the whole story

  • MillerCoors CMO Expounds On The Reach Of Sports

    At the IMG Sports Marketing Symposium in New York, boasting record audience numbers on Tuesday, MillerCoors CMO Andy England opened the conference with a ... Read the whole story

  • Facebook: How Formats, Timing Affect Response

    "An image like a coupon or photo provides the visual impact that bland text lacks, in terms of grabbing consumers' attention, without the time ... Read the whole story

  • O Canada: Scion Enters Maple Leaf Country

    The campaign includes digital out-of-home boards, dealership elements, and many non-traditional elements aimed at the creative community, to include "chalk art" stenciling around urban ... Read the whole story

  • Ally Bank Focuses On Customer Love

    "We hear from happy customers every day in social media and through customer service chat and phone calls," states CMO Sanjay Gupta. The new ... Read the whole story

  • Holiday Forecast: Tepid Growth, Mega Sales

    Experts believe that will translate into another heavy promotional season. "We're going to see holiday shopping begin earlier, and the consumer is going to ... Read the whole story