"Movies capture the imagination of everyone. It's the upper echelon of video entertainment," Marc Davis, group manager of national advertising, tells Marketing Daily. "The … Read the whole story

At the IMG Sports Marketing Symposium in New York, boasting record audience numbers on Tuesday, MillerCoors CMO Andy England opened the conference with a … Read the whole story

"An image like a coupon or photo provides the visual impact that bland text lacks, in terms of grabbing consumers' attention, without the time … Read the whole story

The campaign includes digital out-of-home boards, dealership elements, and many non-traditional elements aimed at the creative community, to include "chalk art" stenciling around urban … Read the whole story

"We hear from happy customers every day in social media and through customer service chat and phone calls," states CMO Sanjay Gupta. The new … Read the whole story

Experts believe that will translate into another heavy promotional season. "We're going to see holiday shopping begin earlier, and the consumer is going to … Read the whole story