Thursday, September 23, 2010
  • VW Takes To The Ice With N.Y. Rangers And MSG

    Volkswagen is sponsoring the New York Rangers for the 2010-11 season in a deal with MSG that includes the VW logo on ice, vehicle displays at Madison Square Garden and on-air activation. The effort also includes an in-arena fan contest, the "Shoot. Score. Drive. Challenge," which puts VW cars and crossovers on ice -- literally -- for a promotional in-game contest dangling Volkswagen vehicles as prizes throughout the season. ...Read the whole story

  • Halloween Is Hot: We'll Dress Up At Record Levels

    Four out of 10 adults -- the most in the survey's history -- plan to dress in costume, up from 33% last year. And 11.5% of those in survey will get their pets into the spirit of the holiday. (Petsmart already has a photo contest going, and its Howl-O-Ween Shop is featuring a Martha Stewart Mummy Dog costume, tandem looks, so you and your dog can dress alike, and canine lobster suits.) ...Read the whole story

  • Brands To Back Smithsonian Museum Day

    Toyota's involvement includes broadcast, print and online experiences: In Smithsonian Magazine and online, Toyota will present something called "Featured Five," a listing about each of the venues. Toyota will also donate $1 -- up to $10,000 -- to museum programming nationwide for each online consumer query about its Avalon full-sized sedan. ...Read the whole story

  • Innovation Drives Strong General Mills Performance

    Recent product launches -- including Chocolate Cheerios, Wheaties Fuel, new grain snack bars and fruit snack varieties, new Yoplait Greek yogurt varieties and Yoplait Splitz layered yogurts -- helped drive a 2% increase in U.S. retail sales, to $2.45 billion, on top of 6% sales growth in last year's first quarter. Growth was supported by increased marketing. ...Read the whole story

  • P&G's Pantene Gets Behind Clean Water Effort

    Procter & Gamble's Pantene brand is launching its first global cause-marketing program with P&G Children's Safe Drinking Water Program. Pantene will provide PUR packets that transform contaminated water into clean, drinkable water. CSDW is a non-profit organization focused on safe drinking water. Pantene will support CSDW with "Healthy Hair for Healthy Water" with spokesperson model Gisele Bundchen of Brazil, and singer/song writer Anggun of Indonesia. The two announced the program at 2010 Clinton Global Initiative in NYC on Wednesday. ...Read the whole story

  • NBA And Pepperidge Farm Goldfish Play One-On-One

    NBA All-Stars Dwyane Wade, Al Horford, and Tony Parker will support the partnership as Team Xtreme ambassadors. The players will appear at events to promote healthy lifestyles, per the company. Print, TV, and online ads will feature the three players encouraging kids to join Team Xtreme for a chance to win a trip to NBA All-Star 2011. Signup is at www.goldfishfun.com. ...Read the whole story

  • P&G, Kraft Extend Partnerships At Gillette Stadium

    P&G's Gillette and The Kraft Group are extending their partnerships at Gillette Stadium, where the New England Patriots NFL and New England Revolution Major League Soccer teams play. Gillette gets naming rights through the 2031 football season for the 68,756-seat, open-air facility. ...Read the whole story

  • KFC Deploys Human Billboards

    The brand ambassadors will hand out KFC gift checks around campuses, and be rewarded with a $500 stipend. Students can apply for the jobs on the brand's Facebook page. The first human billboards were deployed this week in Louisville, Ky. ...Read the whole story

What We Can Learn From The U.S. Army

Smart agencies understand they need to find a new way to work. But the question remains: What will this new way of working look like? ...More


  • Who Eats A Good Breakfast?

    Top 10 DMAs in which reside adults who agree with the statement, "I try to eat a healthy breakfast every day": 1 New York 2 San Francisco/ Oakland/ San Jose 3 Boston (Manchester, N.H.) 4 Chicago ...More