MediaPost Publications - Marketing Daily 09/23/2010

COMMENTARY
What We Can Learn From The U.S. Army
by George Dewey
Smart agencies understand they need to find a new way to work. But the question remains: What will this new way of working look … Read the whole story
AUTOMOTIVE
VW Takes To The Ice With N.Y. Rangers And MSG
by Karl Greenberg
Volkswagen is sponsoring the New York Rangers for the 2010-11 season in a deal with MSG that includes the VW logo on ice, vehicle … Read the whole story

Who Eats A Good Breakfast?
by
Top 10 DMAs in which reside adults who agree with the statement, "I try to eat a healthy breakfast every day": 1 New York … Read the whole story
RETAIL
Halloween Is Hot: We'll Dress Up At Record Levels
by Sarah Mahoney
Four out of 10 adults -- the most in the survey's history -- plan to dress in costume, up from 33% last year. And … Read the whole story
AUTOMOTIVE
Brands To Back Smithsonian Museum Day
by Karl Greenberg
Toyota's involvement includes broadcast, print and online experiences: In Smithsonian Magazine and online, Toyota will present something called "Featured Five," a listing about each … Read the whole story
FOOD
Innovation Drives Strong General Mills Performance
by Karlene Lukovitz
Recent product launches -- including Chocolate Cheerios, Wheaties Fuel, new grain snack bars and fruit snack varieties, new Yoplait Greek yogurt varieties and Yoplait … Read the whole story