Marketing Daily
Monday, September 27, 2010
  • AUTOMOTIVE
    Buick Juggles Pots, Pans On The Culinary Stage
    by Karl Greenberg

    Buick has several pans on the stove to promote vehicles like the new Regal and Lacrosse to culinary aficionados. While the efforts include experiential … Read the whole story

  • We've Moved!
    by

    MediaPost Communications has relocated its offices. Our new address is: 15 East 32nd St. New York, N.Y. 10016 Stop by anytime! Read the whole story

  • COMMENTARY
    Marketers' Constitution Tenet #7
    by Bob Liodice

    With better skills management, training and development, and an increased focus on diversity, the marketing community will consistently produce superior professionals. Read the whole story

  • RETAIL
    Luxury Spending Up, But Wealthy More Cautious
    by Sarah Mahoney

    "A recession is not only an economic event," Pam Danziger, president of Unity Marketing and lead researcher, writes in the report, "it is also … Read the whole story

  • RETAIL
    PetSmart To Feature Contest Winner In TV Spot
    by Tanya Gazdik

    Pet parents can enter the "Scare Your Way into a PetSmart Commercial" contest on PetSmart's Facebook Fan Page by uploading photos of their pets … Read the whole story

  • FOOD
    Sara Lee Joins Children's Advertising Initiative
    by Karlene Lukovitz

    The Children's Food and Beverage Advertising Initiative announced that, because most participants now have policies stating that they will not advertise to children under … Read the whole story

  • SPORTS
    Marketing Risks Come With Sponsorship Territory
    by Karl Greenberg

    The latest CMO Council study, "Doing Away With Foul Play," on marketers' thoughts on brand-protection and intellectual property risks around sports found that marketers … Read the whole story