Wednesday, September 29, 2010
  • Ford, Pandora Launch Cause-Marketing Effort

    The fourth-quarter campaign allows Pandora visitors to use the platform's social share feature to share a "mixtape" from playlists compiled by either artist. When a song is shared, Ford and Pandora will make a donation to the artist's charity of choice. Ford signed Pandora to its Sync platform earlier this year. ...Read the whole story

  • Online Retailers Get More Global

    While 73% of online retailers say they already send products abroad from their home country's distribution center, 17% already have a foreign warehouse in place, hoping to tap into the world's 1.6 billion online consumers. And those that ship abroad say they get an average of about 5% of revenues from foreign sales. ...Read the whole story

  • Jack Daniel's Fans Support 'National Holiday' Effort

    As of Sept. 24, Jack Daniel's had gathered nearly 13,000 Facebook- and text-generated signatories for a petition to have the birthday of the spirit's creator/namesake declared a national holiday -- with in-person signatures generated during the month-long campaign's 10-city bus tour yet to be tallied, reports a brand spokesperson. ...Read the whole story

  • DHL Express Plays Up Its Timeliness

    Created by 180 Amsterdam, the campaign includes TV, print and online ads, and below-the-line promotion. Themed "No One Knows," the ads target small- and medium-sized businesses, as well as key industry companies, and focuses on DHL's unique knowledge of markets worldwide, regional and on local country levels. DHL serves customers in more than 220 countries and territories. ...Read the whole story

  • Canon Campaign Focuses On Technology

    "There's a lot of clutter out there from a lot of different brands, with a lot of celebrity-endorsed products, but there's not a lot of technological propositions to the consumer," Michelle Fernandez, senior marketing manager for Canon, tells Marketing Daily. "We're really putting it in terms of what really matters to [people], which is getting a great photograph." ...Read the whole story

  • BMW's McKenna: Mobile Is Key To Telematics

    "In-vehicle technology is a two-pronged business for us. First, we are marketers looking at mobile as way to communicate the BMW brand. The second prong is a car's relationship to mobile with the car acting as a portal to mobile devices," said Patrick McKenna, who was interviewed by Matt Freeman, CEO of Mediabrands Ventures. ...Read the whole story