• Honda Launches Campaign For Odyssey Minivan

    Honda is hoping that people who have hesitated to buy a minivan because of the soccer-person stigma will think again. The company is launching a humorous campaign for the all-new 2011 Honda Odyssey that plays on the idea of minivans as a rolling epitaph for the freewheeling single life. ...Read the whole story

  • Survey Finds GEICO Offers Best Value

    Four out of 10 consumers selected GEICO, followed by Allstate, Progressive and State Farm, with 22%, 17% and 11%, respectively, according to Boulder, Colo.-based Market Force Information. More than three out of four of the respondents said they saw an auto insurance ad in the last 60 days, and most (93%) reported seeing the ad on television. ...Read the whole story

  • Coffee Fanatics Spill Beans About Habits

    Ninety-five percent get their "daily shot of caffeine" through coffee (versus 2.3% citing tea and 1.5% soda). And in a result apt to generate palpitations at the American Heart Association, 59% reported drinking two to three cups of java per day, and nearly 18% admitted to drinking four or more cups (albeit also recognizing this as "a problem"). About 24% get through the day with a single cup. ...Read the whole story

  • Diversity Panelists Sound Multicultural Alarm

    Marketers should loosen their purse strings now to research their diversity consumers. "They need to be learning, discovering, auditing their consumer base, looking at households, what languages are being spoken within generations, who is playing with cell phones, what are their media habits." ...Read the whole story

  • Levi's, Progressive, Wells Fargo Get GLAAD Honors

    The group also honored some companies for corporate behavior, including American Airlines, which received its Corporate Responsibility Award, "in recognition of the company's longstanding and public commitment to the LGBT community." And it also recognized former Ad Age critic Bob Garfield with the Public Visibility Award, for columns critiquing homophobic images in advertising. ...Read the whole story

  • Source: Experian Simmons ... ...More

4 Reasons To Implement Niche Marketing

Mass marketing isn't for everyone. To reach a specific market, go for niche. ...More

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