Monday, October 18, 2010
  • Sunkist Goes Mobile With Shopper Tech

    The programs use on-pack and in-store signage to encourage shoppers to text a keyword to a code to receive product use ideas, recipes, nutrition information and storage/handling suggestions, enter sweepstakes, and sign up to receive additional product offers and information via mobile or email updates. ...Read the whole story

  • Q&A: GM's Bierley On What Makes The Buick Brand

    In the first part of Marketing Daily's interview with Craig Bierley, the director of advertising and sales promotions for GM's Buick and GMC divisions, he talked about GMC. Here, he discusses Buick's opportunities. The company recently launched the fifth-generation Regal with a "Let the Performance Begin" positioning and a big lifestyle focus. Bierley says the efforts have helped grow affinity for the brand among the younger consumers Buick needs and the ranks of buyers coming to Buick from import luxury brands. ...Read the whole story

  • A 'Build It, They'll Come' Theme At ANA 'Masters'

    If there was a unifying theme, it was a kind of "build it and they will come" motif, with marketers and others who spoke saying that one can't expect to get far now with dollars and upfront buys alone. Reach and consideration has to be earned through cultivating communities or owning media. ...Read the whole story

  • This Holiday, Will Gift Cards Make A Comeback?

    On one hand, this Christmas, experts say people want convenience, and cards certainly play to that pragmatism. "They aren't the most creative gifts, but they're easy to buy and people like to get them," says MARS' Sue Golden. "It's just one more indication that this holiday, shoppers -- who will be buying fewer gifts this year -- are looking at everything through this lens of practicality." ...Read the whole story

  • Visa Launches New TV, Digital Media

    The spots feature the "Never Miss a Super Bowl Club," a group of men who have attended every single Super Bowl since its inception in 1967, and highlight Visa's "Super Bowl Trip for Life" sweepstakes. The ads will run through January across all four networks (Fox, CBS, ABC, NBC) in the coming months, including on prime-time shows such as "Glee," "Dancing with the Stars" and "House." ...Read the whole story

  • GEICO Launches Caveman Video Greeting

    The "Caveman and Me" concept uses a standard Web camera and card marker that triggers the caveman to appear on screen. Users can choose from a wide selection of messages under categories such as: Greetings, Sports, Relationships, Insults and Reminders. The caveman relays the message, which can be sent via email and also posted on social media outlets such as Facebook and Twitter. ...Read the whole story