Marketing Daily
Monday, October 18, 2010
  • Sunkist Goes Mobile With Shopper Tech

    The programs use on-pack and in-store signage to encourage shoppers to text a keyword to a code to receive product use ideas, recipes, nutrition … Read the whole story

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  • Marketers' Constitution Tenet #10

    The marketing discipline must be elevated and respected. Read the whole story

  • Q&A: GM's Bierley On What Makes The Buick Brand

    In the first part of Marketing Daily's interview with Craig Bierley, the director of advertising and sales promotions for GM's Buick and GMC divisions, … Read the whole story

  • A 'Build It, They'll Come' Theme At ANA 'Masters'

    If there was a unifying theme, it was a kind of "build it and they will come" motif, with marketers and others who spoke … Read the whole story

  • This Holiday, Will Gift Cards Make A Comeback?

    On one hand, this Christmas, experts say people want convenience, and cards certainly play to that pragmatism. "They aren't the most creative gifts, but … Read the whole story

  • Visa Launches New TV, Digital Media

    The spots feature the "Never Miss a Super Bowl Club," a group of men who have attended every single Super Bowl since its inception … Read the whole story

  • GEICO Launches Caveman Video Greeting

    The "Caveman and Me" concept uses a standard Web camera and card marker that triggers the caveman to appear on screen. Users can choose … Read the whole story