Wednesday, October 20, 2010
  • Stoli Ads Star Twitter's Co-Founder

    Biz Stone said he agreed to be featured because he viewed the "fun" script as a way to "do some myth-busting about Twitter." (He also told The Wall Street Journal that the money earned would go to a nonprofit that he and his wife are setting up to support causes such as arts, education, health and the environment.) ...Read the whole story

  • Q&A: Kia's Tim Chaney Eyes 4-Point Play

    "In the beginning of our relationship with the NBA a few years ago, people were surprised to see Kia, but now we do not see that. We have a strong presence; people see us as a regular part of the game. It has boosted brand image, purchase consideration, positive opinion of the brand and elevated the Kia brand into the mainstream. It's a great way for us to increase share of voice in a sport that is on the upswing." ...Read the whole story

  • EA Sports Expands Vision Of Mixed Martial Arts

    A 30-second television spot that made its debut this week showcases two fighters squaring off, and then taking their bout to other exotic locales. The commercial ends with the fighters appearing in the Strikeforce league arena, with the tagline, "The world of MMA has never been bigger." ...Read the whole story

  • Hanes Just My Size Bonds With Bloggers

    By beefing up its social presence through events like this, its digital ad programs, and use of Facebook, "we're hoping to increase our connection and presence and expand beyond traditional print. We know how much time the plus-sized woman spends online, and we know how passionate she is about finding clothing that fits and looks good." ...Read the whole story

  • Jeep Makes Video Come To Life

    In conjunction with the release of the game on Nov. 9, Jeep will produce a limited-edition 2011 Jeep Wrangler called "Call of Duty: Black Ops Edition." That kind of 3D realization of a 2D Jeep is a first for the company, but a spokesperson for Jeep says another first is the fact that the division will support the game and the limited edition with advertising. ...Read the whole story

  • FTC To Recommend Self-Regulation, Not New Laws

    The Federal Trade Commission's upcoming report about behavioral advertising will include suggestions for how online ad companies can better protect consumers' privacy, but won't recommend that Congress enact new laws, commission member Julie Brill said on Tuesday. ...Read the whole story