Marketing Daily
Friday, October 22, 2010
  • SPIRITS
    Glenfiddich Events, Ads Hit Major Metros
    by Karl Greenberg

    The creative, via London-based Leagas Delaney, features photography of scenarios meant to inspire awe around themes of exploration and achievement. The new positioning will … Read the whole story

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  • COMMENTARY
    Using the Customer Buying Process
    by Laura Patterson

    A customer centric model is a valuable method for improving marketing and sales alignment, effectiveness and measurement. Read the whole story

  • RETAIL
    Sears Launches New Payment Option
    by Sarah Mahoney

    Sears says it wanted to offer credit-shy customers more financing options. "The monthly payment plan is a smart shopping solution that makes it more … Read the whole story

  • RESEARCH
    External Validation Drives Gen Y Purchases
    by Karlene Lukovitz

    "These young adults are finding their place in the world, and looking for products that can help communicate what they stand for," says Nick … Read the whole story

  • TECHNOLOGY
    J.D. Power: Consumers Adopting Minimalism
    by Karl Greenberg

    J.D. Power and Associates has tapped five consumer trends emerging from the social media commentary it has been studying as part of its new … Read the whole story

  • ELECTRONICS
    Game Consoles Gain Digital Delivery Traction
    by Aaron Baar

    "Because those are in so many homes, it's showing that young people, in particular, are starting to turn to those as an entertainment center … Read the whole story