• Glenfiddich Events, Ads Hit Major Metros

    The creative, via London-based Leagas Delaney, features photography of scenarios meant to inspire awe around themes of exploration and achievement. The new positioning will include a series of billboards in New York's Times Square, as well as in central locations in Dallas, Los Angeles and Chicago. ...Read the whole story

  • Sears Launches New Payment Option

    Sears says it wanted to offer credit-shy customers more financing options. "The monthly payment plan is a smart shopping solution that makes it more affordable for customers to pay for large purchases," it says in its release. It claims the new plan now gives it more payment options than any other major appliance company. ...Read the whole story

  • External Validation Drives Gen Y Purchases

    "These young adults are finding their place in the world, and looking for products that can help communicate what they stand for," says Nick Tabbal, SVP research for Resonate. "Many define success as growing and maturing as a person. And they tend to view brands as a means of expressing themselves, which is good news for brands." ...Read the whole story

  • J.D. Power: Consumers Adopting Minimalism

    J.D. Power and Associates has tapped five consumer trends emerging from the social media commentary it has been studying as part of its new digital trend-spotting division: more mobile adoption, scaling back on purchases, looking for high quality/low price, sense of empowerment and reopening the front door to junior. ...Read the whole story

  • Game Consoles Gain Digital Delivery Traction

    "Because those are in so many homes, it's showing that young people, in particular, are starting to turn to those as an entertainment center within themselves," David Tice, Knowledge Networks' vice president and group account director, tells Marketing Daily. "Since the new generation of systems comes with Internet capability, things have been made much easier in terms of getting content on them." ...Read the whole story



Using the Customer Buying Process

A customer centric model is a valuable method for improving marketing and sales alignment, effectiveness and measurement. ...More

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